Digital Marketing for Family Entertainment Centers

Making WiFi Fun for the Whole Family

If you’ve ever lost your golf ball in a crocodile river, zapped a friend in laser tag, or accidentally rolled your bowling ball into the gutter, you’ve probably been to a family fun center. Generally, these fun centers are what the entertainment industry calls a family entertainment center (FEC). These kid-friendly venues are now more popular than ever in the digital era, and that’s in part due to integrating with new technology such as wifi.

Family Entertainment Centers Using WiFi Analytics

Whether it’s a local bowling alley or a national chain like Dave and Buster’s, many family entertainment centers have utilized wifi analytics to great effect.

WiFi analytics provide managers with data like footfall, average time spent per visitor and most popular areas. This is an invaluable gold mine to marketing professionals and shop owners alike.

It allows these businesses to adjust their marketing strategy, for example they can offer services in heavy traffic areas, advertise promotions during a slow time of day or reorganize their shop to grab more attention.

WiFi Marketing to increase UGC and social engagement

If there’s one thing young people know better than most, it’s social media. An exciting place such as a mini-golf course or a go-kart track will naturally make customers want to share what they’re doing with friends on platforms like Instagram or Facebook. All their go-karting, gaming and laser tag adventures will want to be shared and chances are they’ll tag the business in their post as well.

Offering wifi at a family entertainment center can easily increase social engagement. In 2019, user generated content (UGC) is one of the most effective marketing tools a business can use. ComScore ​reports​ that brand engagement rises by 28% when consumers are exposed to both professional and user-generated content.

Family Entertainment Email marketing for birthdays and group events

Invest some time in building up an email list. By creating an email list of current and potential customers, you’ll be able to quickly notify them of events and promotions. Especially useful is reminding customers that they can have birthday parties or group events at your venue. These large events can effortlessly make up a third of your companies’ business. An understated bonus is that email marketing can keep your companies’ brand as the first to enter a customer’s mind, this is known as top-of-mind awareness. The next time a parent wonders what to do for their child’s birthday, they’ll think of your fun center thanks to that email.

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.