Setting Goals and Tracking ROI for Your Restaurant Marketing

A restaurant or any food service business is unique, so its marketing strategies are quite different from other businesses like retail or e-commerce. But in every industry, it’s crucial to be creative and cutting edge to stay ahead of competitors. Using strategies such as active social media, email marketing, and bulk SMS is popular, but it cannot be easy to ascertain their effectiveness. Ensuring that your marketing goals are met will always pay off in a great return on investment (ROI). GoZone WiFi has the best service offerings to meet those marketing goals.

Among the many features of the Marketing4WiFi platform, the Touchless Menu and Contact Manager gives restaurant goers a better experience, increases your loyalty and reach, and visibility into your marketing.

How can Touchless Menu and Contact Manager help you boost your restaurant business?

Touchless menus are the rave of the moment, and physical menus are now being phased out. Especially with the break of the COVID19 pandemic, this service is much needed in public restaurants. A customer walks in and can access the menu by scanning the QR code on their table. The entire menu is displayed on their device to place their orders.

Your business can use the data collated from customers who log in to the menu display for marketing and promotional offers. There’s also no need for your staff to be on standby as customers look through the menu and place their orders. Everything is seamless and easy, as the customer has direct access to meals offered by the restaurants.

When used in conjunction with Touchless Menu, the Contact Manager stores the data and gives you the tools to build new email lists, sort and filter these contacts for funnel targeting, and improve your email efforts that increase sales. And there’s so much more that it can do.

Getting started with GoZone WiFi’s Marketing4WiFi platform is straightforward and gives you instant access to the Touchless Menu and Contact Manager features. You can design your menus to have your restaurant brand’s look and feel.

How do I learn more?

Getting the best ROI from your restaurant business is not difficult; you only need the right partner to help you achieve your goals. Get visibility and statistics on all your customers and see your ROI and campaign effectiveness.

Chat with us here, call us, or fill out a form to speak with us and learn more.

Contact Us Today!

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.