What is World Wi-Fi Day?

This past Monday, June 20, we celebrated World Wi-Fi Day, but what exactly is it, and where did it come from?

World Wi-Fi Day is a global event orchestrated by the Wireless Broadband Alliance. It shines a light on the many communities and cities worldwide that remain without Wi-Fi access. Wi-Fi is a vital service that keeps economies moving. By working to address the digital divide, The WBA hopes to bring governments and companies together to close the gap.

Why is Access to Wi-Fi Important?

The advancement of Wi-Fi has improved the quality of everyday life. Although people have operated without Wi-Fi for decades, almost everything has shifted to online spaces. Including media, banking, shopping, and much more. Now, people need reliable access to the internet to do their jobs, attend school, or work on homework. Without access to the internet, people’s ability to learn, grow, and thrive is extremely limited. Only 55% of households worldwide have internet, while 80% of households in many developing nations do not have internet access.

Wi-Fi is often seen as a luxury when it should be treated as a commodity to be easily accessible. It can have tremendous social, economic, and environmental impacts. During the Covid pandemic, the reliance on global Wi-Fi increased. Subsequently, people shifted to working from home, doctors’ appointments were held digitally, and online schooling became the only way children could receive an education safely. More importantly, it casts a light on those without convenient access to Wi-Fi and their challenges.

While governments and corporations created initiatives to help connect people worldwide by providing free services and devices, these initiatives provided temporary relief. The HOPE for Connectivity, organized by the Wireless Broadband Alliance under the leadership of the Connected City Advisory Board, aims to connect local government, vendors, the internet, and tech companies in extending these efforts.

HOPE for Connectivity How to Get Involved

The HOPE for Connectivity calls for action from local government and industry leaders to recognize and celebrate Wi-Fi’s role in advancing our society. The goal is to accelerate the availability of affordable connectivity for those who remain unconnected. Furthermore, there are four critical themes rooted in the WBA’s vision for World Wi-Fi Day:

  • Help: funding Wi-Fi deployments to connect the unconnected communities
  • Offer: affordable Wi-Fi access in both rural and urban areas
  • Promote: how Wi-Fi has been successful in connecting cities and communities
  • Engage: and address the role of Wi-Fi in the digital divide

The first World Wi-Fi Day was held on June 20, 2016, and continues to gain popularity each year. Additionally, World Wi-Fi day is working to create several activities for stakeholders to get more involved and support their initiative. This is based on their expertise. However, getting involved can be as simple as raising awareness and calling upon the local government and tech companies to help do their part to close the gap in the digital divide. If companies worked together to offer affordable Wi-Fi service and equipment, they could help close the gap and connect communities in need of innovation.

Wi-Fi is a significant contributor to the success of the global economy. Providing access to those who remain unconnected can ensure people can live high-quality lives. Therefore, on World Wi-Fi Day, bring awareness and help close the gap where you can.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.