Two boxes with fast food being carried by delivery man in uniform for one of clients

3 Tips for Marketing Your Restaurant’s Delivery Services

Marketing your restaurant’s delivery services is not always simple, but it’s the key to increasing your business’s sales. More people are ordering out for meals these days than ever before because of COVID’s impact on in-house dining, and that behavior is not likely to go away.

Whether you recently started offering delivery services or you have partnered with a third-party delivery service, you should consider each of these three strategies for informing your customer base.

Make an Announcement on Social Media

Social media is a fantastic way to spread the word about new offerings at your restaurant. You can create an informational post for all the social media platforms you use and make it sharable by others.

Some social media platforms even allow restaurants to accept orders directly through their online profiles. At the very least, you could include the data needed to order from your restaurant on the social media page, streamlining the order process.

Implement an Email Retargeting Campaign

Restaurants that have already garnered email addresses from their customers can launch an email retargeting campaign. Such an effort will gain the customers’ attention and inform them about the new delivery services.

Email retargeting is a specific, directed tool that makes use of subscribers’ data to get them to act in a specific way. For example, you may use cookies and other trackable information from your customers to see when they have clicked on and then clicked away from your website.

After the customer leaves your site without making a purchase, your website can be configured to react by sending an email to the customer. If you want to inform your customers that you’re now offering delivery in an effort to capture their sale, the message could be something like:

“Don’t feel like dressing up for dinner tonight? How about we send it to you? We now offer delivery for all your favorite dishes!”

Something that simple and direct can be the difference between another person that gets something else for dinner and a converted delivery sale.

Utilize WiFi Advertising and Marketing

Lastly, your restaurant may use WiFi advertising and marketing to inform customers about their dining options. When customers come to your restaurant, the chances are they will spend at least a few minutes on their phone checking messages, posting on social media, and the like.

By implementing a Smart WiFi captive portal primed with advertising and marketing elements, your restaurant can gain access to a wealth of customer data while offering them valuable information in return.

For example, when a customer signs logs into your WiFi system, they will be taken to a homepage where they will see your advertisement for delivery services before accessing anything else. That way, the next time they want to have some of your restaurant’s delicious fare, they will know to simply order it for delivery.

 

Properly marketing your restaurant’s delivery services will help you capture part of the growing market of customers that want to eat from their favorite places without worrying about safety protocols or adhering to a dress code.

Working with GoZone WiFi to implement its powerful Marketing4WiFi in your restaurant can give you the tools you need to reach out to customers at home through email or engage them while they’re seated in your restaurant. GoZone WiFi is easy to deploy in your restaurant setting; you’re just a brief conversation away from increasing your revenue from delivery services.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.