photo of a woman using a laptop in a wooden table holding a cup of coffee on her hand and reading an email

Email Tactics to Bring Customers Back After the Holidays

Special email marketing efforts don’t need to just be for the holiday season. We know that during and post-covid the sales season won’t go dead after the holidays with shopping being mostly online, so keep your brand in the front of your contact’s minds. Below we’ll explore 5 tactics to bring customers back after the holidays over and over for years to come.

You should not wait for customers to come back naturally, though. The wisest choice to bolster sales in this season is to use email marketing to re-ignite customer interests. Let us show you how!

1. Inform Customers About Changes Since Their Last Visit

If you’ve been utilizing GoZone WiFi’s Marketing4Wifi platform, then you can look at your email list to see when the last time your customer patronized your business. Most of the time, you’ll have something new to show them since their most recent visit.

What are your latest offers? Do you wish to remind your customers of your most popular promotions? Is the new year going to bring changes for your company? Tell your customers what to expect the next time they use your business.

2. Get Clients Excited for New Products

The post-holiday season is a great time to offer new products to your customers. Although some customers will be a little hesitant to spend money, a great new product can make them consider your offer.

Whether you’re selling software or shoes, an email to your customers can excite your customers and lead them back through your doors. Even if your company doesn’t have something to sell right away, it’s never a bad time to make a product announcement and take pre-orders during this time of year for many reasons, one of them being gift cards.

3. Remind Your Customers to Use Their Gift Cards

People rack up tons of money in gift cards over the holidays. Whether customers have obtained gift cards from your business or have general gift cards for purchases anywhere, they will be looking to spend them rather than hold onto them forever.

Your post-holiday email marketing campaign could specifically mention how customers can use their holiday gift cards to purchase new and existing products or even pre-order new products you’re launching soon. With all the holiday hustle and bustle, some people will forget about their gift cards until you remind them.

4. Supply Chain Issues Have Affected Everyone; Provide Updates

Businesses are having trouble keeping products in stock for a multitude of reasons. If your business has been affected by stock problems, then use your email marketing to provide updates for your customers.

You should have already issued emails to those already waiting on products, but you may also use this new email campaign to tell all your customers when highly desirable products are back on the shelves.

Not only will customers that forgot about the item or gave up finding it flock to your store, but they will also look at every subsequent email you send them in hopes of getting another valuable notice.

5. Take your new contacts into consideration going into the new year

Examine the contacts you acquire this holiday season and adjust your future campaigns to reflect this target audience. We know this sounds obvious, but there are other popular holidays in Q1 that could warrant their own campaigns, and this is the perfect time to adjust and optimize your email marketing practices to better mold to the latest version of your email list.

Ensuring that you adjust your strategies to mold to the demographics, interactions, and purchases your new contacts make will allow you to create new segments and target them with personalized and automated emails about similar products.

If you’re finding that your email practices and strategies aren’t as effective at driving sales as you’d like them to be, take a few minutes to contact reps at GoZone WiFi and talk to them about your email marketing needs.

GoZone WiFi’s powerful Marketing4WiFi will boost the capabilities of your WiFi system and help you establish an email list loaded with your customers’ information so you can bring customers back after the holidays.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

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  • Advertising

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Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.