photo of a woman using a laptop in a wooden table holding a cup of coffee on her hand and reading an email

Email Tactics to Bring Customers Back After the Holidays

Special email marketing efforts don’t need to just be for the holiday season. We know that during and post-covid the sales season won’t go dead after the holidays with shopping being mostly online, so keep your brand in the front of your contact’s minds. Below we’ll explore 5 tactics to bring customers back after the holidays over and over for years to come.

You should not wait for customers to come back naturally, though. The wisest choice to bolster sales in this season is to use email marketing to re-ignite customer interests. Let us show you how!

1. Inform Customers About Changes Since Their Last Visit

If you’ve been utilizing GoZone WiFi’s Marketing4Wifi platform, then you can look at your email list to see when the last time your customer patronized your business. Most of the time, you’ll have something new to show them since their most recent visit.

What are your latest offers? Do you wish to remind your customers of your most popular promotions? Is the new year going to bring changes for your company? Tell your customers what to expect the next time they use your business.

2. Get Clients Excited for New Products

The post-holiday season is a great time to offer new products to your customers. Although some customers will be a little hesitant to spend money, a great new product can make them consider your offer.

Whether you’re selling software or shoes, an email to your customers can excite your customers and lead them back through your doors. Even if your company doesn’t have something to sell right away, it’s never a bad time to make a product announcement and take pre-orders during this time of year for many reasons, one of them being gift cards.

3. Remind Your Customers to Use Their Gift Cards

People rack up tons of money in gift cards over the holidays. Whether customers have obtained gift cards from your business or have general gift cards for purchases anywhere, they will be looking to spend them rather than hold onto them forever.

Your post-holiday email marketing campaign could specifically mention how customers can use their holiday gift cards to purchase new and existing products or even pre-order new products you’re launching soon. With all the holiday hustle and bustle, some people will forget about their gift cards until you remind them.

4. Supply Chain Issues Have Affected Everyone; Provide Updates

Businesses are having trouble keeping products in stock for a multitude of reasons. If your business has been affected by stock problems, then use your email marketing to provide updates for your customers.

You should have already issued emails to those already waiting on products, but you may also use this new email campaign to tell all your customers when highly desirable products are back on the shelves.

Not only will customers that forgot about the item or gave up finding it flock to your store, but they will also look at every subsequent email you send them in hopes of getting another valuable notice.

5. Take your new contacts into consideration going into the new year

Examine the contacts you acquire this holiday season and adjust your future campaigns to reflect this target audience. We know this sounds obvious, but there are other popular holidays in Q1 that could warrant their own campaigns, and this is the perfect time to adjust and optimize your email marketing practices to better mold to the latest version of your email list.

Ensuring that you adjust your strategies to mold to the demographics, interactions, and purchases your new contacts make will allow you to create new segments and target them with personalized and automated emails about similar products.

If you’re finding that your email practices and strategies aren’t as effective at driving sales as you’d like them to be, take a few minutes to contact reps at GoZone WiFi and talk to them about your email marketing needs.

GoZone WiFi’s powerful Marketing4WiFi will boost the capabilities of your WiFi system and help you establish an email list loaded with your customers’ information so you can bring customers back after the holidays.

Recent Posts

Talk to an Expert

X

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.