benefit from Smart WiFi

8 Ways You Can Benefit from Smart WiFi

As described in an article published in Inc. Magazine, “free Wi-Fi access is fast becoming a prominent customer expectation” in most businesses. But how can you get the most out of this free offering? By making it Smart WiFi.

Send Enticing Offers

Using clients’ login information to connect to your WiFi, you can create mailing lists for your targeted marketing campaigns. Among the benefits of creating a list this way is the possibility to push real-time offers and coupons directly to those who log on. For example, GoZone WiFi can be set up so that when a client signs in by typing in their email address, an Instant Offer email or coupon is automatically sent directly to the client’s inbox. Systems like GoZone allow merchants to collect customers’ demographics, which can be valuable in fine-tuning email marketing efforts.

 Download the Turn Up Revenue & Engagement with Guest WiFi ebook

Create a Targeted Marketing List

Default home pages on customers’ devices connected to your establishment’s WiFi are a great form of branding. GoZone integrates a login portal to your default page, requesting users to sign in using their social media credentials to gain access to free WiFi.

Increase Sales by Enhancing Customer Experience

A recent survey reported that 21% of surveyed retailers saw increased lengths of store visits due to in-store WiFi. In-Store WiFi allows guests access to product reviews, price comparisons, and other guest recommendations while on the premises. Guests are also commonly found searching for coupons and deals to use for their purchases.

 Learn More About How WiFi Marketing Can Help Your Business

Keep an Eye on Traffic, Anticipate Rushes, and Save on Staff Expenses

A key benefit of offering in-store WiFi is that merchants can use it to track visitors as they walk through the premises. Smart WiFi services can be used to monitor the length of customers’ visits, further identifying peak hours. These analytics provided by smart WiFi systems can be used to predict customer behavior and anticipate rushes. With this data in mind, you can also improve the efficiency of your operation and avoid over-staffing when it’s unnecessary.

Improve your Branding

We already talked about how captive pages can be used to build mailing lists or prompt customers to take specific action to access your WiFi. What we didn’t talk about is that this default captive page can also be used for branding purposes. You might have seen hotels and fitness studios display pictures of their premises. Now, some restaurants choose to have a default picture showcasing their chef’s most popular creations. In this manner, businesses can quickly communicate excitement about their product or service, creating a positive association with their brand.

 Learn More About How WiFi Analytics Can Help Your Business

Have Your Customers Spread the Word About Your Brand

Instead of requesting customers to type in a password and running into the hassle of having many customers ask, “what’s the password? all lowercase?”, some establishments are using social WiFi portals, like GoZone WiFi. You can set up GoZone so that everybody connecting to WiFi is directed to like your Facebook page, which can be visible to all your clients’ friends.

Having new followers on social media websites is currently regarded as one of the most powerful marketing advantages of the digital era. Once your customer likes your Facebook Fan page, they are broadcasting your brand to all of their friends and followers. This is key since a client’s friends tend to be in the same demographic (i.e. age, location, socioeconomic bracket) that most likely is your target market.

WiFi Advertising

Some witty retailers are turning to free WiFi to deliver local advertisements. This can serve two purposes: Say you have a bar and would like to bring consumers in your proximity into your door for Happy hour. GoZone includes a banner ad at other GoZone-hosting locations in your area. This way, those leaving the stadium after the game can view your ad indicating that your drinks are half off. The second purpose serves advertisers regardless of where they are. Your rental car company, for example, can purchase an ad in an area with a high density of tourists, informing them about your convenient rates.

This way of targeted mobile advertising helps your brand get in the face of consumers. Thus, boosting curiosity and facilitating emotional engagement and impulse buying.

Attract More Leads

It’s been proven: 80% of mobile users select where to shop based on the availability of WiFi. In-Store WiFi also increases foot traffic, length of time customers stay on the premises, and the amount of money they spend. By offering WiFi, you increase your chances of being visited. Period.

Still Have Doubts?

Despite all these advantages, some businesses still see the implementation of free WiFi for customers as an unnecessary burden. For example, some fast food places that only make small margins off of their services would much rather have guests coming in and out quickly. Rather than lingering on the premises.

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Another example is when restaurants with unreliable WiFi service providers have customers constantly asking their staff to “reset the modem” when the WiFi fails. GoZone allows establishments full control of their bandwidth limits and time sessions. This way, they can set limits avoiding table parking and overuse of bandwidth to download large files. Our device isolation feature secures the network preventing you from cyber-attacks!

Remember, it all comes down to the fact that most people expect access to free WiFi in restaurants, bookstores, coffee shops, and malls. As a manager, if you combine WiFi with the power of Social Media, you can look at an opportunity to sell more by establishing a strong online presence. At the same time, your clients stay engaged on and offline.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.