promoting Guest-Wifi

How to Take Control of Your Guest WiFi

You offered free WiFi to your guests because you understood the benefits that came with it.  However, you have probably experienced at least one frustration regarding the operational side of offering guest WiFi. Data throttling, passwords, security, and WiFi squatters are all common issues for businesses offering WiFi. If you believe that these issues will always be a constant struggle with guest WiFi, think again. Below are the smart solutions to take back control of your guest WiFi.

Limit Guest WiFi Usage

When it comes to your WiFi’s speed, customers will always want the fastest speed possible. Yes, It’s important to offer a WiFi service to your guests with upload and download speeds that are actually usable, however, that super speedy WiFi is more (and cost more) than what you actually need.
If your WiFi speed needs an adjustment, simply adjust your router settings. To access your router settings, open up a search engine and type your IP address into the address bar. You should be redirected to a login page for your router. Usually, there are default login credentials associated with your router if specific credentials were not created during setup. Once logged in, you should be able to access a page that allows you to adjust the upload and download speeds with a few simple clicks.

Are your customers camping out after hours? A local coffee shop might have trouble with customers sticking around until closing (and after!) to use the WiFi. Traditionally, this scenario requires staff to ask their customers to leave in order to complete closing tasks. A smart alternative is a WiFi system that allows you to set online and offline hours. Your guest WiFi will turn on and off automatically, based on the hours that you choose.

Increase Security

Traditional logic dictated that the only way to secure a guest WiFi network was to password protect it. But times have changed, and if you are handing over your network’s password to every customer looking for WiFi, you’re still putting your entire network at risk. You probably believe that the best solution to a securing a guest WiFi network is to make it password protected – wrong. To truly provide a safe and secure environment for your WiFi guests, it is best to provide a WiFi service that utilizes a captive portal system. A proper captive portal system prohibits WiFi users from locating and accessing other devices that are on the same network. This tool is amazing for your WiFi because it allows guests to easily access your network while still helping to keep everyone safe and secure.

Another step to provide a smoother and more secure experience for your customers is to have a separate access point for your guest WiFi. If you are running your back-house operations and your guest WiFi off the same router, you are doing WiFi wrong. Having a different access point for your WiFi guests is great since it provides them a part of your network that is solely for them. Contact your ISP to find out how to add another access point to your WiFi network.

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Evict WiFi Squatters

While some businesses offer guest WiFi as a way to help draw in more customers, others may consider it an added bonus to those who initially shop at an establishment. Some customers might decide to draft a thesis over one single cup of coffee – meaning less potential revenue and table space for paying guests. Behold, the WiFi squatter.

You’ve probably dealt with WiFi squatters at one time or another. To best deal with squatters, designate an automated timeout on your guest WiFi. Automated timeouts work by disconnecting WiFi devices after a set amount of time. Automated timeouts is a great WiFi tool for any business that requires steady turnaround times like restaurants since you can encourage guests to limit their WiFi use.

Unfortunately, some people don’t take the hint. Is your nail salon or auto garage near an apartment building? Perhaps you notice the same device connecting and eating up tons of bandwidth every evening. A WiFi captive portal system allows you to block specific users that are considered repeat offenders. This allows your business to take back control of your guest WiFi.

Brand the Guest Experience

A captive portal offers more than just an extra layer of security for your business network. Leveraged correctly, it’s a microsite of its own. Use your new captive portal to communicate your brand’s voice with images and promotional information. You can even ask your customers to sign up for your newsletter or like your Facebook page as they log in. Don’t let this prime moment for engagement pass you by.

GoZone’s Smart WiFi is more than a tool to market your business. With GoZone’s Marketing4WiFi platform, you can take back control of your guest WiFi. Adjust upload and download speeds, eliminate WiFi passwords, create automated timeouts and flag unwanted guests all from one easy-to-use dashboard. GoZone WiFi’s platform even helps with security through a captive portal system that helps keep your WiFi guests safe while providing an easy login system. Contact us today to learn how we can help your WiFi operate at the simplest level to date.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.