Business POS WiFi

Why You Should Never Give Your WiFi Password to Guests

In today’s world, securing business data has to be top-of-mind. You’ve read the news about network breaches at retail giants such as Target and Home Depot, and the list goes on and on. In these cases, hackers were able to breach security that was put in place and steal customer information from the network. This type of data breach could be catastrophic for a small business. If you’re handing out your business WiFi password, you should immediately stop the practice and change the password.

Giving your WiFi password to guests is like giving them the keys to the store.

At coffee shops, restaurants, and retail stores, guests are freely given the password to connect to WiFi.  This type of access allows anyone to openly browse the network. As a result, an intrusive guest now has access to point-of-sale systems, printers, credit card machines and back-office systems. In addition, customers can “see” other guest devices that are connected to the network. For obvious reasons, this is bad.

Most off-the-shelf or ISP-provided WiFi equipment was not designed for guest access and is extremely insecure. WiFi with “guest access” is designed for home WiFi systems, where there may be shared printers or other shared resources. However, offering WiFi as a guest amenity should not allow sharing between devices. It should offer the guest one thing and one thing only – safe and secure Internet access.

Rather than giving away your WiFi password, consider implementing a captive portal system with WiFi marketing enabled.  Not only will your in-house network be more secure, you will be able to customize the login experience for your guests, collect user demographics, and use your existing WiFi network to increase customer loyalty.

Download the Turn Up Revenue & Engagement with Guest WiFi ebook

Smart WiFi with device isolation helps secure your network and blocks devices from “seeing” each other. In addition, Smart WiFi gives you control over how much data your guests can use and it allows you to adjust the time that they’re allowed online. Take control of your business guest WiFi today.

Want to learn more about WiFi Marketing’s potential to increase engagement and revenue for your business? Read What is WiFi Marketing.

Schedule a Demo

Recent Posts

Why is Data Collection for Marketing Important

In marketing, data is at the heart of any essential marketing plan. Without data, you’re essentially creating a marketing plan

Read More »

As a business owner, growing your business is a goal that involves many processes and tools that can improve the

Read More »
GoZone WiFi and Forum Info-Tech Provide Toyota Arena and Ontario Convention Center with Innovative Portfolio of IT Solutions to Self-Manage, Automate and Drive Additional Revenue Opportunities

Stadiums and Convention Center Venues Benefit from New Ways to Monetize and Differentiate their Facilities ST. PETERSBURG, Fla. & CORONA,

Read More »

Net Promoter Scores or NPS is a score that measures customer loyalty and satisfaction through feedback. The NPS system is

Read More »

Offering amenities is crucial to providing a great guest experience in your hotel or rental. Offering secure, accessible, and reliable

Read More »

ST. PETERSBURG, Fla.–(BUSINESS WIRE)–GoZone WiFi, the leader in monetizing and managing guest WiFi, today announced that the company has released

Read More »

Talk to an Expert

X