Marketing Trends: Is Chatbot Right for My Business?

Chatbots have been on an upward trend over the past few years with more and more businesses using this popular technology. Business Insider even came to the conclusion that 80% of businesses will either be using or plan to use some type of chatbot by 2020. It makes sense. Chatbots can initiate conversations with customers, qualify leads, and speed up the buyer’s journey.

Before you purchase a chatbot platform and start building automation, it’s important to understand the pros and cons of this talkative technology.

What is Chatbot?

Chatbots are an artificial intelligence that performs automated communication. This automated communication can be performed on outlets such as your company website or social media profiles. As guests visit your website or social profiles, the chatbot software can be used to answer any questions or provide certain insights to guests regarding your business.

Chatbots need to be configured to execute the tasks you desire it to handle when interacting with guests. Creating and configuring a chatbot can either be done in-house or by paying a company that provides chatbot software.

How Do I Use a Chatbot?

One of the most common uses of chatbots is to communicate with people that are interested in your business. Let’s say someone is viewing a car dealership’s website and has a question regarding a trade-in. As long as the dealership’s chatbot was properly configured with the correct information, it can answer most if not all of the questions that person may ask.

That’s the beauty of chatbots. The AI’s level of interactivity is completely up to you. Chatbots can be configured to perform tasks as simple as answering general questions about the business to in-depth as providing legal advice.

The Pros of Chatbot

Efficient Customer Service: If your website traffic is bustling with guests inquiring about your business, a chatbot can handle that workload. Having a system where every online guest is greeted in a timely way is useful for increasing customer satisfaction.

Better Time Management: If one person or department is currently having to handle the guests that visit your website or social outlets, they could be pushing off other tasks to help grow your business. Using a chatbot allows a person or department to get back to other operational duties they could have been foregoing beforehand.

Additional Sales Rep: Do a lot of your sales come from your website? Chatbots can take on some of the sales processes that you have gotten so used to doing. A well-configured chatbot can take a potential customer through the entire sales process on your website without the need for any human monitoring on your end.

Increase Data Collection: Chatbots are even being used to collect contact information from the people that interact with them. This is a perfect tool if you =need to build a stronger list of people who are interested in your company.

The Cons of Chatbot

Lack of Human Interaction: If you’ve built your business behind the idea of human interaction, then chatbots may not be for you. There are still people who are turned away from the idea of having to talk to a program to get their questions answered. It’s always important to know your audience and what they expect from your business.

Additional Costs: Chatbots are fairly inexpensive to maintain, but there is an initial fee to set one for the first time that could be a steep price for some businesses. It’s a good idea to find out just how much manpower is being placed on interacting with your website and social media traffic before making a purchase.

Limited Information for Guests: As stated before, a chatbot is only as good as it’s configured to be. If a person cannot get a clear answer and becomes frustrated, you may lose that potential customer. The best way to prevent this scenario is to test your chatbot regularly and update it often.

Constant Maintenance: Be aware of bugs when using a chatbot. If you decide to create one in-house, be warned that maintenance is crucial to making sure your AI isn’t riddled with bugs. Another option would be to outsource it so that the company that creates your chatbot can handle your maintenance.

Interested in how technology can drive your business growth and increase revenue? Check out our ebook about the hidden potential in your guest WiFi!

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

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Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.