The Benefits of Offering Guest WiFi

Over half the world is on the Internet. And folks aren’t just “on” the internet, they’re using it to search everything you can imagine. There are more than 40,000 search queries every second on average, yielding an average of 3.5 billion searches daily. Yes, you read that correctly — there are more than 3.5 billion searches every single day on Google alone. All that searching means people have become conditioned to having the Internet available to them wherever and whenever they want it. That includes your venue.

The benefit of offering guest WiFi? Business.

Your customers expect your company to offer guest WiFi while they are on your premises. There’s a return on the technology investment. Businesses that offer guest WiFI are more likely to be favored over competitors that don’t. In fact, according to Small Biz Trends, “There are people who select venues based upon availability of free WiFi. Thus, your business is bound to have an advantage over your competitors if they do not offer free WiFi.”

Hotel guests will try to connect to a property’s WiFi within seven minutes of their arrival.

The LA Times cited a similar study and reported that 96 percent of customers prefer visiting a business that offers free WiFi. They went onto say that “79 percent of businesses say it helps keep customers happy while they wait for service,” and “64 percent of respondents have chosen a restaurant based on free Wi-Fi availability.”

Download the Turn Up Revenue & Engagement with Guest WiFi ebook

According to research by Devicescape, providing free WiFi for customers increases:

  • Foot traffic
  • Time spent on premises
  • The amount customers spend

Guest WiFi can boost your SEO.

Google now indexes content from iOS apps as well as searches made through your phone’s browser. This includes customer-favorite apps like Yelp, Trip Advisor, and Groupon. The more apps your business appears on, the more your search result ranking is likely to improve.

How does WiFi impact this? Because foot-traffic customers are more likely to open the app when they’re in close proximity of your business. Think about every time you’ve checked Yelp before walking into a new restaurant. Now imagine if the restaurant offered your guest the WiFi needed to check those five-star reviews.
Download Ferg’s Sports Bar Case Study

Guest WiFi increases social visibility.

Your customers want to check in on social media and share where they are. As a result, your business will also enjoy enhanced marketing opportunities. Make it easy (and possibly fun!) for them to check in and share selfies and other social content while they are at your establishment. It’s the most persuasive kind of marketing available, and all it costs is your monthly WiFi bill.

Are you looking to start taking advantage of the benefits of offering guest WiFi? We’re here to help. Our Marketing4WiFi platform will take your basic guest WiFi and turn into a powerful revenue-generating utility. Create a branded login page for your guests, promote social media engagement, and create email marketing campaigns all through Marketing4WiFi.

Schedule a Demo Contact Us Today

Recent Posts

Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.