The Benefits of Offering Guest WiFi

Over half the world is on the Internet. And folks aren’t just “on” the internet, they’re using it to search everything you can imagine. There are more than 40,000 search queries every second on average, yielding an average of 3.5 billion searches daily. Yes, you read that correctly — there are more than 3.5 billion searches every single day on Google alone. All that searching means people have become conditioned to having the Internet available to them wherever and whenever they want it. That includes your venue.

The benefit of offering guest WiFi? Business.

Your customers expect your company to offer guest WiFi while they are on your premises. There’s a return on the technology investment. Businesses that offer guest WiFI are more likely to be favored over competitors that don’t. In fact, according to Small Biz Trends, “There are people who select venues based upon availability of free WiFi. Thus, your business is bound to have an advantage over your competitors if they do not offer free WiFi.”

Hotel guests will try to connect to a property’s WiFi within seven minutes of their arrival.

The LA Times cited a similar study and reported that 96 percent of customers prefer visiting a business that offers free WiFi. They went onto say that “79 percent of businesses say it helps keep customers happy while they wait for service,” and “64 percent of respondents have chosen a restaurant based on free Wi-Fi availability.”

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According to research by Devicescape, providing free WiFi for customers increases:

  • Foot traffic
  • Time spent on premises
  • The amount customers spend

Guest WiFi can boost your SEO.

Google now indexes content from iOS apps as well as searches made through your phone’s browser. This includes customer-favorite apps like Yelp, Trip Advisor, and Groupon. The more apps your business appears on, the more your search result ranking is likely to improve.

How does WiFi impact this? Because foot-traffic customers are more likely to open the app when they’re in close proximity of your business. Think about every time you’ve checked Yelp before walking into a new restaurant. Now imagine if the restaurant offered your guest the WiFi needed to check those five-star reviews.
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Guest WiFi increases social visibility.

Your customers want to check in on social media and share where they are. As a result, your business will also enjoy enhanced marketing opportunities. Make it easy (and possibly fun!) for them to check in and share selfies and other social content while they are at your establishment. It’s the most persuasive kind of marketing available, and all it costs is your monthly WiFi bill.

Are you looking to start taking advantage of the benefits of offering guest WiFi? We’re here to help. Our Marketing4WiFi platform will take your basic guest WiFi and turn into a powerful revenue-generating utility. Create a branded login page for your guests, promote social media engagement, and create email marketing campaigns all through Marketing4WiFi.

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.