Net Promoter Score

Net Promoter Score (NPS) and How It’s Used

Net Promoter Scores or NPS is a score that measures customer loyalty and satisfaction through feedback. The NPS system is one of the most popular customer experience measurement tools used on the market today. The scoring system is a simple, easy-to-understand score between -100 and +100 that translates many metrics into a single customer experience score. Read on to learn the many uses millions of businesses use to measure and track how their customers perceive them.

How is the Net Promotor Score Used

The NPS measures customer satisfaction across many metrics customized to the business’s services and needs. It is calculated based on experience, processes, ease of use, and the product or service itself. There are a few great reasons to implement NPS scores in your business.

Measure Customers Satisfaction

One of the most important aspects of any business is customer satisfaction. You can collect honest customer feedback with NPS to better understand their experience. Your business can indicate higher customer satisfaction and increase the likelihood of repeat shopping by achieving a higher NPS score. Lower scores indicate dissatisfaction and could show you need to improve specific areas.

Assess Business Growth

Collecting data through NPS scores can allow you to understand your business growth over time as you identify patterns and improve. It can help you increase your performance as a business by creating brand trust and loyalty by focusing on improving customer satisfaction.

Measure Customer Loyalty

It’s hard to determine brand loyalty outside of Net Promotor Scores. You can incorporate metrics through NPS feedback to determine customer loyalty after purchase and the likelihood of returning. Understanding your position in your market and the health of customer loyalty can allow you to create marketing efforts to keep customers happy and win back customers disappointed with your services or products.

Why is Measuring NPS Important?

Implementing Net Promotor Score measurements through customer feedback is an ongoing effort. Your customer satisfaction can change and evolve. If you’re not consistently collecting information, you may lose sight of your goals, and your brand’s reputation may go downhill. You can connect better with your customers and get insight into the feedback you may have missed.

When negative NPS scores come in, you have a unique opportunity to reach out and turn the customer experience around. You can prevent further issues by catching problems before they snowball. If you can maintain a positive score, your customers will be happier and likely to spread positive feedback through word of mouth.

The Net Promotor Score is a vital metric that measures customer loyalty and satisfaction. This helps you develop your business into a positive brand in your target market. You can use NPS scores to create goals to make improvements or ensure efforts remain consistent and give yourself to stand out among the competition.

GoZone WiFi is a SaaS company and leader in monetizing and managing Guest WiFi. The company offers business analytics, venue intelligence, and guest engagement using WiFi networks to deliver branded content, provide customer analytics, and display advertising.

GoZone’s Smart WiFi Suite of products enables WiFi monetization through rich location data, marketing engagements, and third-party sponsorships. GoZone’s venue intelligence enables enterprises to strategically refine operations, bridging the gap between marketing and IT.

Learn more at GoZoneWiFi.com.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.