Retail WiFi Analytics: Closing the Online and Offline Gap

As online shopping continues to gobble up larger and larger portions of shopper activity,

brick-and-mortar stores are forced to find new ways to remain relevant. Retail analytics is the key for physical stores to stay competitive with the online space. To be more precise, retail analytics from guest WiFi can help narrow the experience gap between online and brick-and-mortar shopping.

What Is Retail Analytics?

Retail analytics is the act of gaining customer insights with the goal of improving one’s business. Retail analytics provides businesses with the capability to gather customer-related data to better understand their shoppers. Retail analytic data typically includes foot traffic, product purchases, and store promotions to name a few. This information tells business owners how customers move through their space and how they react to certain signage, promotions, or new products. This makes retail analytics critical to effective marketing for brick-and-mortar businesses. Knowing who your customers are and what they expect from your store helps create marketing resources that resonate and influence both current and potential shoppers.

By gathering customer data and figuring out what customers expect in order to keep them coming back, you can finally stay competitive with purely-online retailers.

Why Do We Need Retail Analytics?

Retail analytics has gained incredible visibility over the past few years. According to a private research firm, MarketsandMarkets, the analytics solutions market will be valued at about $5.1 billion by the end of 2020. This is due to the promising returns that enterprises are receiving from using some type of retail analytic platform. Some of the biggest retail chains such as Walmart have begun using a retail analytic platform in order to combat the growing trend of shopping at pure-online businesses such as Amazon.

WiFi Analytics: the Future of Retail Analytics

Customers expect complimentary WiFi in brick-and-mortar locations. And it’s a good idea to give it to them. Guest WiFi can help you to gather customer-insights through a consistent and reliable resource —  a WiFi signal. When a device connects to a WiFi network with WiFi analytics capabilities, that network will be able to track every movement (through a heat map) associated with that device. The result? Accurate and in-depth reports of the foot traffic of one’s stores. While these heat maps are a great resource for understanding your customers, it doesn’t have to stop there when it comes to WiFi retail analytics.

WiFi Analytics Paired with Smart WiFi

Basic retail analytic platforms gather customer-insights through only one type of resource (i.e. POS systems, discounts and promotions, customer surveys, etc.). WiFi retail analytics through a Smart WiFi Platform has the ability to gather customer-data through all of these methods and more. When you provide customers with a Smart WiFi network to connect to, you provide them with a multitude of ways to interact with your brand.

Through a WiFi captive portal, social information such as phone numbers, emails, and social media accounts become the resource for logging into a public WiFi network, and that data is stored in your Smart WiFi dashboard. This social information helps businesses understand their customers’ behaviors and preferences in ways they couldn’t before. Customers that prefer to provide an email to sign into WiFi is a sign that email marketing could be an important tactic to drive revenue. Customers that prefer using a social media account means that stronger social media marketing and advertising could be in your future to better engage with shoppers. No matter what your customers’ preferences are, WiFi analytics through Smart WiFi is your tool for strengthening your customer engagement.

Ready to implement retail analytics for your brick-and-mortar venue? With GoZone WiFi’s Analytics4WiFi Platform, you can see how visitors interact with your space and interpret traffic data to strategically improve business operations.

Contact us today to learn how we can help you better understand and interact with your customers.



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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.