Why You Need Social Media to Grow Your Small Business

We all know how important social media marketing is for the big businesses out there; but what about the small to medium-size business owners? Where do they stand with using social media as a resource to market their businesses? According to a survey performed by Clutch, about 70% of small businesses are now using some form of social media to help grow their business. If you are a small to medium size business owner that falls in that small percentile of not using social media as part of your business strategies, here are three reasons to reconsider.

A Plethora of Potential Customers

According to Hootsuite, there are approximately 3.196 billion people using social media. That’s a number too great to ignore. You need to be on social media, but which platforms? According to the Pew Research Center, nearly 79% of American internet users are on Facebook, making a Facebook Business Page an obvious first choice.

Having social media pages for your business allows you to advertise and promote your company outside of the physical space. A study performed by G/O Digital found that 62% of social media users will check a business’s Facebook Page to learn about the company. Just by having a well-crafted Facebook, you will draw in attention from a bevy of users that can ultimately lead to bringing in new customers for your business.

Low Maintenance & Low Cost

Having to spend numerous hours a day managing all your social media accounts is a hassle of the past. As little as 6 hours a week spent on social media marketing can still generate online exposure for your business.

Social media management systems like Hootsuite, Buffer and Sprout Social, allow you to manage and post to multiple social media pages all from one account. With a social media management system, you can schedule social media posts days or even weeks ahead of time all in a matter of minutes. This allows you to take part in social media marketing while not having to forego the regular schedule of your daily operations. Just remember that social media is “social.” Don’t set it and forget it; check in and respond to customer comments.

How much you spend on social media marketing is also completely up to you. These days, virtually all of the major social media outlets (Facebook, Twitter, LinkedIn, Instagram, etc.) offer a paid ads platform that is both simple to use and cost-effective on almost any budget. A report by Adobe’s State of Digital Advertising shows that 42% of Millennials believe that social media is the best place to view advertisements. Before starting an ads campaign, it’s important to take some time to find what social media outlet is most popular for your business. By finding out which social media platform generates the most organic views/likes of your business page, you can then take the next step into using paid social media ads to help drive even greater social media exposure and engagement from that specific platform.

Guest WiFi + Social Media

If you currently offer free WiFi to your guests and have started using social media for your business, you have the potential to greatly increase social media traffic and engage with your customers.

  • According to Wordstream, 91% of social media users use their cell phone to access social media outlets.
  • A study by small business trends shows that around 62% of customers will spend more time at a business that offers free WiFi.

Pairing your social media accounts with a WiFi Marketing Platform encourages WiFi guests to like and follow your business’s Facebook page when they connect to your WiFi network. Guest WiFi brings in more customers and keeps them around longer, while the social media access acts as the customer engagement that helps strengthen your branding and ultimately, increase revenue.

Grow Your Social Media Presence with Smart WiFi

With GoZone WiFi’s Smart WiFi Solutions, you can start building your social media presence right from your guest WiFi. Whether you want to showcase your new social media account or need to grow followers on a current social media page, GoZone WiFi is here is to help. Our Marketingg4WiFi Platform allows guests to sign into your WiFi network form a variety of social media options. Encourage and increase Facebook likes and follows without the need for paid advertisements and clicks. Contact us today to learn more.





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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.