Why Smart WiFi is a Necessary Tool for Your Automotive Business

Offering free WiFi from your automotive business is important to increase your customer retention. According to Business Achievers, around 70% of customers spend more time in businesses that offer free WiFi. But that’s just the basics. Now that you offer free WiFi, it’s time to turn it into a marketing automation tool to grow your customer base, build loyalty and promote your brand. Here’s how WiFi marketing benefits your automotive business.

Build reliable customer & prospect lists.

Business owners know the importance of having a customer or client list to help drive sales. Creating a list of potential clients with a solid interest in your product can be more of a challenge.  A WiFi marketing platform lets you create a sign-in page for your WiFi guests where they submit a form of information such as. phone number, email, or social media account. With this tool, you can build a prospect list of people who have actually visited your establishment.

Tired of trying to find out who is interested in buying a car from your dealership? With Smart WiFi, you’ll have a reliable client list for future sales, made up of people who have been to your dealership, car wash, mechanic or auto body shop, or other automotive business.

Engage with your automotive customers through Smart WiFi.

Engagement is critical to building an audience of happy, loyal customers. With a WiFi marketing tool, you can create simple and effective marketing campaigns to continually engage with your customers and keep them coming back.

 

Interested? With GoZone WiFi’s elegant Email Builder, you can create detailed emails to keep customers interested in your auto business no matter what specific industry it’s in. Learn more about our Marketing4WiFi solution.

 

A car wash business could create an e-newsletter with tips & tricks for washing the car at home. Give away one or two “trade secrets” to show you care about their vehicle and want them to keep it looking brand new even when they can’t make it to your shop.

Own an auto service shop? Create email campaigns that update your customers for check-ups on oil changes, brake pads, tires, etc. Offer helpful instruction on how to check the oil or tire pressure. Giving them valuable advice will help them extend the life of their car and encourage a strong relationship with your brand.

Offering deals and promotions to your WiFi guests is another way to engage with your customers and build customer loyalty. Send great deals on the newest car models directly to the phones of your WiFI guests. Promote your automotive service company’s loyalty program with specific email campaigns for guests that make multiple connections.

Want to learn more about WiFi Marketing’s potential to increase engagement and revenue for your business? Read What is WiFi Marketing.

Promote your brand when they’re connected to you.

WiFi marketing is great for promoting your brand to a large group of people without having to break the bank. Show off your company’s logo and products all from your Smart WiFi’s sign-in page. A detailed sign-in page can advertise your dealership’s newest models right to your WiFi guests. Positive reviews and recommendations are critical in the automotive industry. With Smart WiFi, you can redirect guests from your sign-in page to your business’s Facebook account and encourage your customers to leave a review.

Ready to rev up the marketing efforts of your auto business? GoZone WiFi is here to help.  Contact us today to learn how to soup up your basic WiFi into a powerful profit-generating utility.

 

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.