wifi marketing

How WiFi Marketing Drives Revenue For Your Food Truck

There are thousands of food trucks all across the country, and many are serving free WiFi for customers along with their delicious fare. If you own a food truck or other mobile business and offer free WiFi, this blog is for you. Marketing through the guest WiFi you’re giving away now can help you build a loyal fan base, increase return visits and attract new customers.

Here is the full scoop on everything you need know about WiFi marketing and how it can drive customer loyalty and sales for your mobile business.

What is WiFi Marketing?

WiFi marketing is a tool that allows businesses to get to know their customers and build loyalty programs over guest WiFi. WiFi marketing provides businesses with the ability to execute a variety of marketing strategies, such as email marketing, data collection, and brand promotion. With these marketing tools at your disposal, you can begin growing your mobile business by connecting with customers and encouraging them to engage.

Smart Tip: Offering guest WiFi is not only an expected amenity at brick-and-mortar businesses;  customers expect to have access to free public WiFi no matter the type of venue. It’s also good business. By offering guest WiFi, your mobile business will have a powerful new tool to communicate with guests and attract nearby customers.

Want to learn more about WiFi Marketing’s potential to increase engagement and revenue for your business? Read What is WiFi Marketing.

Build a Reliable Customer List

WiFi marketing helps you to create a strong customer list by collecting valuable marketing data from your WiFi guests. A WiFi marketing platform allows your guests to access your WiFi network by providing their email account, phone number, or even a social media accounts. By collecting data from anyone who signs into your WiFi network, you can leverage a customer list of those who have actually shown interest in your mobile business.

Smart Tip: Provide social login options that are relevant to your WiFi guests. For example, food trucks should offer Facebook and Instagram login options because of #foodporn. Facebook check-ins allow users to share their experiences at new eateries – and Instagram is a sanctuary for foodies who we know enjoy sharing flashy photos of their meals.

Engage With Your Customers

Customer engagement is crucial to creating loyal customers. A WiFi marketing platform can create effective automated marketing emails to engage with your WiFi guests without you having to forego your regular duties for your mobile business.

  • Send emails to first-time WiFi guests that inform you of everything your mobile business has to offer.
  • Encourage repeat visits by emailing loyal customers incentives and promotions.
  • Create emails that show off your mobile business’s product line, pricing, and even schedules of where your next location is going to be.

With email marketing through your WiFi marketing platform, you will be engaging with those who have already engaged with your WiFi network.

 

Smart Tip: Make sure that your marketing emails are crafted with precision and care. People are bombarded with emails every day. You need your emails to stand out to catch the eyes of your customers. Here are 5 tips to help your email marketing be successful for the rest of 2018.

Promote Your Mobile Business

Have you been struggling to find a new way to promote your brand? WiFi Marketing can help. A WiFi marketing platform allows you to create a branded WiFi login page. Anyone connecting to your guest WiFi will be exposed to your branding, including folks in the vicinity but not physically at your business … yet. And they’ll get this branded login page every time they connect. Increase your brand visibility, promote your special deals, introduce new products and more, all from your personalized WiFi login page.

Smart Tip: Use your branded WiFi login page to stand out in competitive spaces. Taking part in a food truck rally on site at a festival or large event? Use your personalized login page to advertise your food truck to WiFi users and entice more attendees to eat from your business. Run an event planning business? Promote your company through the WiFi network to let business attendees know who put the big conference together. No matter your type of mobile business, a well-branded sign-in page is key to advertising and promoting to those who connect to your WiFi network.

Have you considered implementing WiFi marketing for your business? GoZone WiFi is here to help. GoZone WiFi’s Smart WiFi Solutions has everything you need to get your WiFi marketing up and running. With GoZone WiFi’ Sign-in Page Builder, Email Builder and Coupon Builder, you can create multiple materials to engage with you WiFi guests and increase revenue. Contact us today to learn more.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.