Smart WiFi Changes the Game for Outdoor Events

Everyone’s still itchin’ to head outside and catch some sun with a full month of summer to go. That means businesses that put on outdoor events are looking to make the most of what’s left of the summer sun. Remember that how you engage with attendees plays a key role in how they’ll perceive the experience. Elevate the experience to influence their decision to return to your next event. Consider offering extra amenities, such as Smart WiFi, to increase event loyalty and elevate the attendee experience. 

Why WiFi for Outdoor Events? 

The modern event goer expects to be connected at all times. I mean, if it’s not on Instagram, did it even happen?  The reality is, sending live Snaps, uploading video to Instagram stories, and tagging friends on Facebook has become a reason to attend an event in itself.   

Not all cellular plans come with unlimited high-seed data and spotty service is a reality in many public arenas with large crowdsOnce your network is configured, let potential attendees know that free WiFi will be available at the event, and you’ve just welcomed in a large demographic of streaming event goers. 

In addition to connecting and attracting attendeesguest WiFi can become a revenue-generating tool for event managers and promotersConsider this: In south Florida, sand-sculpture competitions bring in wild turnouts. Sand-sculpting enthusiasts from all over the world congregate on the beach to see breathtaking sculptures. By offering free WiFi access to guests, it encourages them to share the event on social media. That’s essentially free digital advertising for the event, which drives awareness of your event.. 

Keep the Engagement Going with WiFi Marketing 

You helped draw in a crowd with free WiFi, now continue to engage the crowd (and earn a few bucks) by turning your guest WiFi network into a marketing machine. 

smart WiFi marketing platform allows your attendees to quickly access the WiFi network by signing in with social media or email. By collecting social info from attendees, you can offer deals to your guests in return with trigger-based marketing emails. At concerts and festivals use real-time messaging to promote vendors, amenities, and drive app downloads. At a stadium, use the WiFi to send text messages promoting season tickets, team gear, and food and beverages. 

See how the world’s largest boat show used WiFi to elevate the customer experience. 

Gather Smart Data with WiFi Analytics 

Not only is it critical to engage with your attendees – understanding how they engage with your event space is equally vital to successful event activation. When considering placement of experiential advertisers and vendors in your event layout, don’t just go with your gut. WiFi analytics uses heat-mapping technology to harness data that would otherwise be a best guess. By monitoring foot traffic, flow, and patterns, you will find out exactly how and when people move through your space. Traffic data can inform site designsecurity placement and be analyzed year-over-year to improve overall operations.   

Do you operate an outdoor event business that’s in need of an upgrade? Do you currently offer free WiFi for attendees? Let us show you how to upgrade your basic WiFi into a powerful marketing and analytical machine. GoZone’s Marketing4WiFi and Analytics4WiFi platforms can help you increase marketing efforts, strengthen real-time engagement, and  provide data on how your attendees navigate and interact with your event, all through the WiFi you offer to attendees.

If you want to learn more about Smart WiFi for your outdoor event, reach out to us or even schedule a demo and learn  how tools will help make for a better experience for your attendees.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.