WiFi Marketing Makes You a Smart Neighbor to Surrounding Businesses

When it comes to business, being a good neighbor means more than a willingness to periodically share your eggs and sugar. Neighboring businesses also have the opportunity to share loyal customers, especially when the retailers are not in competing markets. Brick-and-mortar retailers located in shopping plazas and other high-density shopping centers have access to a goldmine of potential new customers – patrons of neighboring businesses. WiFi Marketing offers a new toolset for brick-and-mortars on how you can market out to these potential shoppers that are oh so close, and yet so far away. 

Physical marketing tools like outdoor signage can help in catching the eye of passerbys, but that’s exactly what those people dopass by. In today’s consumer landscape of savvy tech advances and short attention spans, brick-and-mortar stores need a better way to engage with shoppers of neighboring businesses. Offering guest WiFi with simple marketing tools built-in is a sure way to have a leg up on the competition, and your neighbors.  

The Benefits of Offering Guest WiFi

WiFi Marketing Reaches Where You can’t

Common shopping plaza businesses like the dentist or hair salon have a common theme – waiting. Clients waiting to be seen by the doctor or their barber are spending their time waiting for their appointment to arrive. You’ve got a captive audience right next door, but of course, it’s bad etiquette to walk into their businesses and remind their customers of your shop next door 

If you’ve ever been in a waiting room, you also know that at least 62% of people get on their phones within seconds of waiting in social situationsRemember – WiFi doesn’t have walls! Take advantage of your neighbor’s captive audience by broadcasting promotional messages over your branded WiFi network, actively inviting local shoppers to pay you a visit. 

Why you should never hand out your WiFi password to guests

First impressions are everything. A Smart WiFi Marketing platform allows you to introduce yourself to local shoppers using a branded captive portalIn addition to personalizing the login page, you can share upcoming events or even offer a real-time discount to incentive customers to visit you. After all, who doesn’t want to treat themselves after a trip to the dentist? 

Smart Tip: Make sure the name of your WiFi network (SSID) is that of your business or similar to your business. When neighboring consumers go to look for a WiFi network to connect to, you want them to find you – a real business – rather than a network that belongs to a residence or local ISP. 

Find Out Who the Consumers Are

Once you start using a captive portal for your WiFi network, you’ll be in data heaven. Smart WiFi marketing platforms can collect incredible data to feed your marketing strategy, telling you more you about those neighboring consumers without even meeting them face-to-face. 

You can now allow guests to log in to your WiFi network using social media: 

  • Facebook 
  • Instagram 
  • Email 
  • Phone Number 
  • Twitter 
  • LinkedIn 

Any social data that guests agree to share will be populated into your WiFi marketing platform, allowing you to gain a better understanding of the demographics (age, gender, frequency of visits) of who is shopping around your business. You can also use this data to learn what social platform you should be focusing on.  

Market Back without Ever Meeting

You can now easily remarket to verified local shoppers on social media using data collected on your WiFi network.  At the click of a button, any advertising becomes more effective by advertising to target demographics. Send automated emails asking local shoppers to visit you – share new product releases, upcoming events, or even send a coupon enticing customers to come back and visit 

For you venues who want to take advantage of the growing popularity of SMS marketing, you’ll want to use a WiFi marketing platform that offers that type of feature. When customers from those surrounding businesses log on to your WiFi, you can immediately reach out with a text message.  To take advantage of SMS Marketing’s 98% open rate success, you’ll want to provide WiFi guests with a clear and concise message that alerts neighboring customers your business is close by.

Ready to improve the way you engage with consumers of surrounding businesses? With GoZone’s Marketing4WiFi platform, you can start acquiring key analytical data, advertise your brand in a digital space, and even send out marketing campaigns at a moment’s notice, all with GoZone’s WiFi marketing platform. Contact us to learn more or even schedule a demo. We’re ready to show you the power of Smart WiFi.

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Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.