Marketing and Startups: Why Having Repeat Customers is Important

When you open a brick-and-mortar store, you know that it will take time to get noticed. However, time is not on your side. With startups overhead costs accumulating day by day, you know that you need to acquire customers–fast.

When you don’t have many customers, your main focus is on customer acquisition. You want to get the word out about your business to as many people as possible. However, customer acquisition should not be your only focus. You should also include repeat customers in your marketing strategy. Here are 3 reasons why repeat customers are essential to your business succeeding, and how to engage them.

1.) Repeat customers will be a steady source of income for your business.

Every city and town has a limited number of potential customers, so new customer acquisition can only go so far. The key to continued business success is having repeat business. Keeping these customers happy and coming back to you time and time again will ensure the longevity of your business.

2.) Repeat customers are more likely to recommend you to others.

Word of mouth is one of the most trusted ways of gaining new customers. If Sally’s sister really likes your place and recommends you to Sally, she will trust her sister’s testimonial. By the same token, however, customers that have a bad experience at your store will also tell others. That’s why it’s important to keep repeat customers happy, not only for repeat business, but also for your brand’s image.

3.) Repeat customers will provide useful marketing information.

Once you have established a loyal customer base, you now have access to invaluable marketing information. You can learn about their likes, dislikes, and figure out if you need to adjust your business course. Repeat customers can tell you what you’re doing right, as well as pinpoint flaws you may have overlooked.

How to stay engaged with your repeat customers.

Many businesses excel at engaging their customers while they are at their place of business. For example, an assistant manager may approach a dining party and ask how their service was. Also, comment cards may be placed inside the place of business to get feedback from customers. These are both excellent methods of communicating with customers while they are visiting your establishment. However, many businesses are coming to the realization that they need to take this a step further and engage the customer after the sale.

One way of doing this is by turning to white label WiFi marketing. By offering free WiFi to customers and having them opt-in with their e-mail, businesses can reach out to customers long after a sale has been made. Not only are you able to give customers a way to reach out to you directly, you can inform them about promotions and deals. White label WiFi marketing is an excellent way to establish communication with your customers, as well as gain invaluable marketing information.

If you would like more information about how white label WiFi marketing can help your business, and would like to speak to experts in this field, please do not hesitate to contact us.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.