When you open a brick-and-mortar store, you know that it will take time to get noticed. However, time is not on your side. With startups overhead costs accumulating day by day, you know that you need to acquire customers–fast.
When you don’t have many customers, your main focus is on customer acquisition. You want to get the word out about your business to as many people as possible. However, customer acquisition should not be your only focus. You should also include repeat customers in your marketing strategy. Here are 3 reasons why repeat customers are essential to your business succeeding, and how to engage them.
1.) Repeat customers will be a steady source of income for your business.
Every city and town has a limited number of potential customers, so new customer acquisition can only go so far. The key to continued business success is having repeat business. Keeping these customers happy and coming back to you time and time again will ensure the longevity of your business.
2.) Repeat customers are more likely to recommend you to others.
Word of mouth is one of the most trusted ways of gaining new customers. If Sally’s sister really likes your place and recommends you to Sally, she will trust her sister’s testimonial. By the same token, however, customers that have a bad experience at your store will also tell others. That’s why it’s important to keep repeat customers happy, not only for repeat business, but also for your brand’s image.
3.) Repeat customers will provide useful marketing information.
Once you have established a loyal customer base, you now have access to invaluable marketing information. You can learn about their likes, dislikes, and figure out if you need to adjust your business course. Repeat customers can tell you what you’re doing right, as well as pinpoint flaws you may have overlooked.
How to stay engaged with your repeat customers.
Many businesses excel at engaging their customers while they are at their place of business. For example, an assistant manager may approach a dining party and ask how their service was. Also, comment cards may be placed inside the place of business to get feedback from customers. These are both excellent methods of communicating with customers while they are visiting your establishment. However, many businesses are coming to the realization that they need to take this a step further and engage the customer after the sale.
One way of doing this is by turning to white label WiFi marketing. By offering free WiFi to customers and having them opt-in with their e-mail, businesses can reach out to customers long after a sale has been made. Not only are you able to give customers a way to reach out to you directly, you can inform them about promotions and deals. White label WiFi marketing is an excellent way to establish communication with your customers, as well as gain invaluable marketing information.
If you would like more information about how white label WiFi marketing can help your business, and would like to speak to experts in this field, please do not hesitate to contact us.
