Customers are fickle by nature. They are easily swayed by what’s new, convenient or recommended by friends and family. Winning the loyalty of a customer takes effort, and often you only get one chance to get it right. Stop losing customers to the competition.
How do you stop losing customers? How do you win loyalty? It’s not always easy, but it is simple. Here are 5 things you can do to earn more repeat business.
1. Be Consistent
Whether they want to admit it or not, people are creatures of habit. They like the businesses they frequent to give them the same service on Tuesday that they got on Friday. They want to be able to count on you.
2. Reward Loyalty
This is a big one, and you shouldn’t neglect it. Yes, your customers want to feel valued, and they also want incentives for continuing to give you their business. They have other options, so make sticking with you more rewarding.
Too often, businesses spend so much time focusing on gaining new clients that they don’t give existing clients the time and attention they need. This is a mistake. Develop a loyalty program, and consider offering incentives for referrals.
3. Ensure All Staff Is Properly Trained
Things get busy, and new staff are often lost in the shuffle. Unfortunately, this can lead to an unpleasant experience for your guests. Take the extra time to give your staff the best possible training, so they can offer guests the best possible experience.
4. Keep In Touch
Once your customers and guests leave your establishment, there’s no telling if they are coming back, right? Wrong. While there are no guarantees in life, there is one way you can increase the chances that they’ll be back: You can keep in touch. One good way to do this is via email.
Be sure you are capturing guest and customer emails so that you can send them updates, inform them of specials and discount offers.
5. Provide Good WiFi
This is no longer a nice option, it’s a necessity. People will either flock to or avoid your establishment based on this one thing!
And, keeping tip #4 in mind, providing WiFi to your guests is a great way to get those emails!
Using GoZone WiFi allows you to show advertisements and gather emails that will help you grow your business while keeping guests happy, so it’s a win-win!
For more information about GoZone WiFi and how it can help your business, contact us today!