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Use Email Marketing to Connect Online and Offline Audience

Email marketing is frequently overlooked as a method of enhancing a company’s online and offline business. While some have characterized this form of marketing as too easily avoidable on the customers’ end, the reality is it’s highly effective when done properly.

The following is a review on some of the ways a company successfully utilizes email marketing as an effective tool to connect online and offline audiences to increase their potential for doing business.

WiFi Marketing Can Create a Surge in Email List Growth

The first way wifi marketing helps connect you to your online and offline audience is by working to help you grow email lists. Most of the time, when you are going to develop your email list, you require customers to opt into the situation. Asking them to join your email list may be possible if you have something to offer them such as exclusive email offers.

The fact is most customers will only tolerate a business sending emails if the communications provide information about upcoming deals, discounts, or valuable brand information.

However, when a business offers WiFi in their stores, the customer will opt into the email list simply by signing into your WiFi network. As a result, you can gather a tremendous email list with the full consent of your users.

Having a complete email list will allow you to connect with customers who are actively using your network. As well those who are away from your network 9provided they have previously connected). Add in proximity marketing capabilities, and you can send messages and offers days after someone leaves your store even if they do not make a purchase.

Communicate with Visitors

Having customers opt into your WiFi network gives you the chance to email them, but it can help in other ways, too. WiFi marketing is also especially useful when you are trying to communicate with current visitors at your location.

Once someone signs into your WiFi with their email, you can send a direct message to their email so they receive an offer that will make them more likely to spend money in your establishment. Otherwise, it is possible to send emails to customers a certain amount after they leave your business.

Connect Online and Offline Marketing Strategies and Increase Attribution

While the opportunity to grow email lists is useful, using email marketing can lead to the ability to increase attribution of marketing campaigns. After all, the question must be asked: how do you know the way your customers are using data? How can you ensure your email offers are being redeemed?

These questions are simple to answer when you create an email marketing campaign to connect to your audience. The data you collect based on your customers’ actions informs you about the success of the means you use to connect with them, email or otherwise.

All in all, developing an email marketing plan to connect with your audience leads to an increase in the number of people subscribed to your email list and will inform you about their behaviors. With such a direct means of interacting with customers available, you should consider developing an email marketing plan to increase online and offline interactions with your business.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.