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How to Get More (Valuable) Data into Your Contact List

Obtaining customer data is not difficult. However, obtaining valuable and actionable data requires both finesse and understanding of what constitutes as useful information to your business. By using a WiFi lead generation tool, you can get the data you need to flesh out your contact list, find members of your target audience, and automatically take care of updating their information in your database.

WiFi Can Help Customers Identify Themselves

Allowing customers to use your WiFi can help in lead generation in many ways, including having customers provide their data for you. When they log into your WiFi powered by a captive portal tool, the WiFi guest can provide valuable contact information into your captive portal system. When a guest submits their name, email, phone number and any other information, that all goes into a guest profile your captive portal develops for you. That way, the guests who identify themselves and give you actionable data can be re-marketed back to with the help of email and SMS marketing.

WiFi Can Help Tag WiFi Guests to Create New Email Lists

Another way WiFi helps a business with their lead gen is by using the information gained from their WiFi to create new email lists. Any time someone logs into your WiFi system, their data will go through your captive portal system. A smart tagging tool will “read” the information that is given to your system and help generate a new email list. The tool can add email addresses to your lists and then use the data to figure out which email campaign is most pertinent to the user. Smart tagging will give you a leg up in the world of generating meaningful leads for your company through email marketing.

WiFi Can Keep WiFi Guests Information Updated

How do you take new information a WiFi guest give you and integrate it into that customer’s existing profile? As it turns out, the process is not that difficult when you are using the proper WiFi systems. They can be tweaked to take the data from customers’ guest profiles and integrate it directly into a contact profile that will allow you to communicate with your customer directly. The process is nearly instant. Best of all, once a customer returns to your WiFi network, the information that they have altered (such as a new email address) can be automatically updated in your captive portal system. That cuts down on the amount of time you or your workers must spend maintaining your email lists.

Obtaining customer data for lead generation is simpler with the help of a WiFi network geared to helping you gather important contact information. With your customer’s direct contact information and data to help fit them in specific categories, you can gear your lead gen model pipeline to deal with people on a very personal level. Doing so will ensure you convert more of those leads into returning customers which results in more revenue for your business.

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.