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Why MSPs Need Guest WiFi Services

Managed service providers offer their clients a wide variety of IT services including infrastructure and security. Still, the MSPs that offer more varied products such as guest WiFi services to their customers tend to get greater returns.

Becoming a provider of guest WiFi services will help your business diversify its means of aiding customers which can then help you get more from your customer relationships. Learn how partnering with GoZone WiFi and offering guest WiFi to your customers can help your MSP and those you serve.

Improving Relationships with Clients

Although many MSPs focus on building customer loyalty, it is equally important to find ways to increase customer stickiness. Customer stickiness occurs when clients repeatedly come back to your business because of the quality of the product, great pricing, and knowing what to expect from your services.

Selling your customers on GoZone WiFi’s guest connections will provide further confirmation that your business only provides high-quality services, even tangential ones. Being partners with a high-quality service increases customers’ trust in your business and will make them more willing to work with you in the future.

Moreover, when customers witness the versatility and benefits that guest WiFi can have in the framework of their business, they will become further enmeshed with your service, making them less likely to seek other MSPs because you’re already managing their account.

Few businesses will consider swapping MSPs if that service does their IT, training, and services their guest WiFi systems. You’ll get a more dedicated customer and a recurring bill payment every month while your client reaps the benefits of providing WiFi to their customers.

Selling Guest WiFi Services as a Necessity for Cybersecurity

Providing guest WiFi is almost an expectation these days. Studies have shown that customers have a strong preference for retail and services that provide free guest WiFi. No business wants to put itself at a disadvantage by not providing this service, but few business owners know how to properly leverage their guest WiFi.

Not only is that a problem in terms of getting benefits from providing WiFi to customers, but it can also pose a serious threat to their business. MSPs that specialize in security understand the dangers of having their clients’ customers access the same WiFi as their employers.

Everything from bandwidth overloads to downloads of sensitive materials can happen on unsecured WiFi shared by employees and customers; it’s best to have an MSP establish customizable guest WiFi systems to enable balance cybersecurity measures with benefits for customers.

Helping Customers Analyze Data and Grow Their Business

Guest WiFi systems provided by MSPs can do more than offer your customers better WiFi for their business. GoZone WiFi’s marketing and analytics outcomes can be added to your customers’ WiFi systems, giving them valuable insights that can be used to grow their business.

From developing a captive portal login that gives them access to a plethora of emails and phone numbers to developing post-store shopping engagement, guest WiFi is a versatile tool that can be used to increase sales.

Delight your customers by showing them how they can leverage their new WiFi system to obtain:

  • Dwell times
  • Customer identification
  • Demographic data
  • Advertising analytics data
  • Secure guest WiFi
  • And much more

Every customer that is serious about taking their business to the next level will simply love access to swaths of information.


MSPs can provide customers with many beneficial outcomes. Adding guest WiFi services into the mix can deliver better customer relations, increase customer retention, and provide your customers with new systems that both help them and make them more likely to utilize your business for full services.

By associating with GoZone WiFi, you can improve your business and that of your clients. Take a few minutes to chat with GoZone WiFi representatives and see how becoming a partner can benefit your company.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.