SMS Marketing

Why You Should Consider an SMS Marketing Strategy

SMS marketing, or marketing via text message, is a strategy that some have written off because it has been incorrectly perceived to be obsolete. However, the truth is that SMS marketing can provide many businesses with a series of unique benefits that will increase engagement and help them stand out from the crowd. Using SMS as a marketing medium can be effective, but it requires concise planning and expertise to be put into action.

Text vs Email Marketing: Vying for Customer Engagement

Every business wants to be “heard” over the din of other companies. In terms of marketing, text messaging has a unique capability compared with other formats, leading to higher customer engagement rates. Although email marketing is an incredibly powerful tool, studies have revealed that SMS marketing has a response rate that is between six and eight times higher than email. About 45% of SMS garner a response, too.

Another interesting statistic is that roughly 20% of marketing emails are opened while that same number is 98% for SMS. Finally, 95% of all texts are read in a minute and a half after the reception.

What do these statistics tell us? Essentially, customer engagement is higher for text messages; businesses that want to provide actionable information to their customers should get a text message marketing strategy in place.

SMS Marketing Helps Save Time and Increase Results

Text messages do not have the luxury of space like emails. Your messages must be concise, or they will be “left on read.” Fortunately, this brevity means your marketing department does not have to spend as much time developing messages. Moreover, since the customer engagement rate is so high for texts, it means that shorter messages and less effort will lead to better results.

Stand Apart from the Crowd

Many businesses are developing email marketing campaigns. In fact, so many businesses are involved with email promotions that many customers feel comfortable mass-deleting their news and advertisements. Using an SMS marketing campaign helps a business stand out from the crowd and focus on smaller, more impactful interactions. Texts allow companies to climb out from the bog of emails and shine!

Send Coupons and Offers Instantly

Customers do not want to wait for their loyalty program email to come to them when they are standing in line at the store. They want to have the means to access that coupon right now. Fortunately, that is something that SMS interactions do very well. The instantaneous, highly accessible format of marketing does not require an internet connection or more than a minute to receive. When speed is everything, texting is the way to reach your customers.

Looking at the benefits of text messages in the realm of marketing, it is easy to see why businesses desire these outcomes. With our Marketing4WiFi platform, WiFi guests can provide their phone numbers in a simple and effective way while accessing the guest WiFi you give away for free. GoZone WiFi has to tools to not only grow your SMS list but to also help you create fast and efficient SMS campaigns.

Contact us today to learn more.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.