How WiFi Marketing Can Help to Boost the Intel of Your Business

If you have a brick-and-mortar location, you may have given up on customer analytics. These are only for web stores, right? Actually, WiFi marketing for your business tells you more about your physical location,  providing you with all sorts of analytics to work with.

The Landing Page

When people go to connect to your WiFi, it brings up a specific landing page. An email address is collected and then there is a lot of great information for them to take advantage of. They see it as hitting the jackpot, though it’s really you who’s winning with all of the analytics  you will get.

What needs to be included on the landing page:

  • Coupon
  • Rating
  • Email collection

Wifi Marketing Analytics

The analytics obtained from a custom WiFi landing page can be phenomenal. You can see what kind of conversion rate you are getting in the store based upon how many people have used the coupon. You can find out how you’re doing as a whole based upon the rating they have provided you. Plus, you have their email now, which allows you to send out newsletters, surveys, more coupons, and lots more.

The other side of the analytics is to see when people checked in, how long they stayed, and when they checked out. This can help you to determine the average time shoppers are in your store and what your peak times are.

In-store marketing campaigns can improve significantly when you have better analytics. It’s all possible when you offer  WiFi to your customers and take advantage of WiFi marketing.

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Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.