Successful restaurant marketing requires constant innovation on the part of the business owner. Fortunately, some simple methods of altering your marketing can lead to better outcomes.
We are going to review four tips that any restaurant can enact to improve their marketing and outreach to get more customers.
Use a Sleek, Modern Menu
Your menu is not just a means to tell your customers what they can order. It is also a way to engage your customers in marketing. For example, a modern menu can be purposefully designed to be simple and easy-to-read compared with the tomes that other restaurants put out.
It’s also a good idea to update your online menu to make it more accessible on mobile devices. Implement a modern, digital menu in your restaurant, and the word of mouth from delighted customers will bring new foot traffic into your business.
Implement Geo-Targeted Ads
Geo-targeted advertisements are another important method of digital marketing for restaurants. These advertisements are only sent to devices that are physically located in a specific area. That way, your restaurant marketing plan does not waste time and money sending ads to people who are not close enough to enjoy your popular dishes.
Geo-targeted ads are getting incredibly specific, too. You can narrow down your advertisements to people connected to your WiFi or individuals in a certain town or city. For a restaurant that is fighting to get noticed in its local community, these advertisements can be quite the boon.
Develop a Twitter Presence
Social media marketing for restaurants is also important, and Twitter has an incredible reach as far as social media profiles go. Twitter allows your restaurant to post messages, send private messages to address customer concerns, post pictures and videos, and conduct direct polls of your followers.
Locals love to follow local restaurants, especially those with distinct social media personalities that bring an element of entertainment to the profile.
Partner with a Delivery Service
With COVID-19 still keeping restaurants at limited capacity in many places, having a delivery service is almost a must. You can directly add a delivery service to your company’s repertoire, or you can partner with a third-party platform to ensure the deliveries reach your company.
As soon as people find out that your food can be brought directly to their doorstep, they will pounce on the idea. Unveiling and promoting this new service is easy to do on Twitter or through a geo-targeted ad campaign!
Creating new restaurant marketing outcomes is key to the growth of your business. During these trying times, you need to be willing to focus your efforts on a very specific, local market to get more customers.
Once the customers know who you are and what kinds of delicious food you can offer, it’s time to turn them into loyal customers. Take some time to contact us to learn about how you can use WiFi and marketing techniques to turn one-time visitors into regulars.