Digital Marketing for Restaurants: Tips to improve

Successful restaurant marketing requires constant innovation on the part of the business owner. Fortunately, some simple methods of altering your marketing can lead to better outcomes. We are going to review four tips that any restaurant can enact to improve their digital marketing and outreach to get more customers.

Use a Sleek, Modern Menu

Your menu is not just a means to tell your customers what they can order. It is also a way to engage your customers in marketing. For example, a modern menu can be purposefully designed to be simple and easy-to-read compared with the tomes that other restaurants put out.

It’s also a good idea to update your online menu to make it more accessible on mobile devices. Implement a modern, digital menu in your restaurant, and the word of mouth from delighted customers will bring new foot traffic into your business.

Implement Geo-Targeted Ads

Geo-targeted advertisements are another important method of digital marketing for restaurants. These advertisements are only sent to devices that are physically located in a specific area. That way, your restaurant marketing plan does not waste time and money sending ads to people who are not close enough to enjoy your popular dishes.

Geo-targeted ads are getting incredibly specific, too. You can narrow down your advertisements to people connected to your WiFi or individuals in a certain town or city. For a restaurant that is fighting to get noticed in its local community, these advertisements can be quite the boon.

Develop a Twitter Presence

Social media marketing for restaurants is also important, and Twitter has an incredible reach as far as social media profiles go. Twitter allows your restaurant to post messages, send private messages to address customer concerns, post pictures and videos, and conduct direct polls of your followers.

Locals love to follow local restaurants, especially those with distinct social media personalities that bring an element of entertainment to the profile.

Partner with a Delivery Service

With COVID-19 still keeping restaurants at limited capacity in many places, having a delivery service is almost a must. You can directly add a delivery service to your company’s repertoire, or you can partner with a third-party platform to ensure the deliveries reach your company.

As soon as people find out that your food can be brought directly to their doorstep, they will pounce on the idea. Unveiling and promoting this new service is easy to do on Twitter or through a geo-targeted ad campaign!

Creating new restaurant marketing outcomes is key to the growth of your business. During these trying times, you need to be willing to focus your efforts on a very specific, local market to get more customers.

Once the customers know who you are and what kinds of delicious food you can offer, it’s time to turn them into loyal customers. Take some time to contact us to learn about how you can use WiFi and marketing techniques to turn one-time visitors into regulars.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.