Email marketing for small business needs continues to be a highly effective means of engaging customers, promoting products, and growing a business’s following. Although the ROI is incredibly high for a well-managed email marketing campaign, not every company is performing this task efficiently. Here are some of the best tips to help you save time and energy on your marketing campaign.
You Do Not Need a Large Team for Email Marketing
The first point you need to learn about in the small business guide to email marketing is that the task is one a single person can manage. If your company has two or more people dedicated solely to the task of your email campaign, then you should evaluate the process for efficiency. A lone worker can create the schedule, write, and send emails to appropriate individuals or businesses. Cut down on worker inefficiency by making a single person responsible because having an entire team for the job is overkill.
Email Marketing is Still Essential and Strong
Every year, without fail, some people make predictions email marketing is on its way out. That has not been the case in the past and it’s not the case right now. How do we know?
- 75% of teenagers and young adults use email in their everyday life (work, purchases, etc)
- Roughly 1% of all people use email and most of them check email first thing in the day
- Most people remain subscribed to a business email list unless
- Info is irrelevant to them
- They don’t recognize the brand
- They receive too many emails
With these ideas in mind, we can collectively understand the importance of email marketing and distill tips on how to be better at it.
Tips on How to Develop and Execute an Efficient Email Marketing Plan
Here are valuable tips you can use to get the most out of your email marketing plan.
Develop Goals
Create specific and measurable goals for your email marketing campaign. Do you want more visibility for the brand? Do you want to drive website traffic?
Create Your Own Email List
While it may be tempting to purchase a third-party email list, it’s best to make an organic list to gain customer trust and maintain your reputation.
Be Consistent
Always be consistent in your messaging. You customer should have a basic understanding of what type of information is going to be included in the emails on a week-to-week basis, whether that includes offers, products, services, or helpful information.
Have a Theme
Your email should have a consistent theme that provides easy-to-browse sections that remain consistent over time so your viewers can easily scan the email for relevance.
Develop Your Email Segments with Data
It’s best not to send every email contact the same email campaign. Divide your email groups into segments by age, gender, location, or other relevant sections. Make sure you generate these segments using data that proves you are using the proper methods to target the audience.
Making an efficient email marketing campaign can take time. You need to carefully consider who you are trying to reach and what they want to hear. Remember that sending one hundred relevant emails is better than sending one thousand emails to an audience that is not engaged with your brand!
Creating your emails does not have to be hard; with these tips you can be sure to have engaging and ROI-generating email marketing for your small business.
