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How to Use SMS Marketing to Drive Sales and Boost Engagement

Text message marketing, also known as SMS marketing, has started to gain considerable acceptance by consumers over the past few years. A 2014 study by Salesforce Marketing Cloud found that about 64% of American consumers think SMS is a good way for brands to communicate. According to Adobe, SMS marketing has an open rate of 98%. The average American checks their smartphone at around 80 times a day, which explains why they’re willing to open up a commercial SMS message. With those kinds of numbers, it’s no wonder that more businesses are looking to SMS marketing to increase sales.

Open rate is only the beginning — if your SMS marketing campaigns aren’t compelling and useful, a customer is more likely to open, scan and bounce. If you currently use or are looking to start using SMS marketing, here are 5 smart tips on how to get your SMS marketing to drive sales and boost customer engagement.

Get Creative

SMS marketing allows you to market to those customers who have provided you with something incredibly valuable, their phone number. Don’t waste that chance by sending out a simple text that tells someone to shop at your establishment. You have to get creative in order to catch the attention of your readers and get them interested in your brand. Below are a few suggestions:

  • Promote a new product or service that you are rolling out
  • Encourage readers to fill out a review/survey for your business
  • Promote a loyalty program
  • Include an image for visual effect

While not every suggestion may work for your SMS campaigns, it’s important to find that “niche” in order for your SMS messages to keep recipients engaged and interested in your brand.

Use Links

Cash in on that high open rate by adding URLs to your SMS messages that direct customers to specific pages on your website.. Using links in your SMS campaigns tells you how many recipients are actually engaging with your campaigns by tracking the click-through rate for the links.

Take your customer engagement a step further by using vanity URLs when inserting links. Vanity URLs allow you to create a unique name for your link that helps remind customers of a specific page on your website. This simple tactic can be important for your SMS links since it helps your URLs stand out with a branded name or a specific call to action.

Inform Guests

One of the best ways to keep customers engaged with your brand is to provide them with something valuable without expecting something in return. Below are some examples of providing something valuable to your customers.

  • Informative blog posts
  • Appointment reminders
  • Providing hours of operations and pricing
  • Offer a free coupon and deal promotions
  • “Welcome” and “thanks for visiting” texts

This builds brand affinity and encourages customer loyalty. Especially since recipients will be able to view these pieces right from their smartphone.

Make It Light!

While it’s important to be professional when talking to a B2B audience, don’t be afraid to be more light-hearted when it comes to B2C. You wouldn’t be all professional and serious when texting to a friend or relative, so why be a bore when marketing to your SMS recipients? Breakaway from that stuffiness and start being fun in your SMS marketing. Add some humor, make a personalized greeting and be more direct with your reader. Whatever you go with, just make sure that you are using campaigns that are approachable and relatable to your guests.

Less Is More

Since SMS marketing involves a personal touch, it’s crucial that you are not overloading your SMS recipients. Sending too many SMS messages is a great way to get an “unsubscribe” real fast. Guests that share their phone numbers with you have given you a powerful marketing resource — don’t abuse that trust with constant, spammy messages. SMS campaigns should only be sent when you have content that a recipient will find valuable.

Even when you do find that piece that is worth sharing through SMS, keep the messaging short and to the point. Text messaging is great for sharing something in a short amount of time, but there’s a way to use it correctly. Don’t ruin that aspect by creating SMS messages that resemble a long-winded speech. 

Are you ready to boost your SMS marketing efforts?

GoZone WiFi is here to help. With our Marketing4WiFi platform, WiFi guests can provide their phone numbers in a simple and effective way while accessing the guest WiFi you give away for free. GoZone WiFi has to tools to not only grow your SMS list but to also help you create fast and efficient SMS campaigns. Contact us today to learn more.

 

 

 

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How Does OpenRoaming Work?

OpenRoaming is a groundbreaking framework designed to provide seamless and secure Wi-Fi connectivity across multiple networks without the need for users to repeatedly log in or manage credentials. This simplifies user experiences while enhancing security and interoperability. Here’s how OpenRoaming operates:

  1. Automatic Device Authentication: OpenRoaming enables devices to automatically authenticate to participating networks using trusted identity providers, such as service providers, educational institutions, or enterprise systems.
  2. Federated Trust Framework: It leverages a global federation of identity providers and access networks. This ensures secure communication between the user’s device and the Wi-Fi network, allowing for trusted and seamless connections.
  3. Encryption and Security: OpenRoaming employs advanced encryption protocols to ensure secure data transmission and user privacy.
  4. Seamless Handover: When moving between participating networks, OpenRoaming allows for uninterrupted connectivity without requiring users to re-authenticate or reconnect manually.
  5. Standardized Deployment: Networks participating in OpenRoaming adopt a consistent framework, ensuring compatibility and ease of deployment across diverse environments.

Advantages of OpenRoaming

  • Effortless Connectivity: OpenRoaming eliminates the need for repeated logins or managing passwords, delivering a frictionless experience for users.
  • Improved Security: By using identity federation and encryption, OpenRoaming ensures user data is secure, reducing risks associated with public Wi-Fi networks.
  • Global Interoperability: OpenRoaming’s federated framework allows users to connect seamlessly across a vast ecosystem of participating networks, enhancing mobility and convenience.
  • Enhanced User Retention: Businesses benefit from providing an uninterrupted user experience, encouraging longer visits and repeat engagements.

Challenges with OpenRoaming

  • Initial Setup Requirements: Participating networks must implement the OpenRoaming framework, which may involve technical setup and coordination with identity providers.
  • Network Participation: OpenRoaming’s effectiveness depends on widespread adoption by networks and identity providers, limiting availability in areas where participation is low.
  • Compliance and Maintenance: Ensuring compliance with OpenRoaming standards and maintaining infrastructure can require ongoing effort and investment.

OpenRoaming for Businesses

 Businesses that adopt OpenRoaming, which allows guests to connect automatically, gain a competitive advantage by providing a secure and effortless Wi-Fi experience for customers. From improving customer satisfaction to creating opportunities for engagement and loyalty, OpenRoaming transforms Wi-Fi connectivity into a strategic asset. By joining the OpenRoaming ecosystem, businesses can become part of a global network that keeps users connected wherever they go.

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How Does CAPPORT Work?

CAPPORT (Captive Portal API) streamlines the process of connecting users to Wi-Fi networks by creating a seamless and user-friendly experience. When a user accesses a CAPPORT-enabled network, they are guided through an efficient flow for authentication and internet access:

  1. Connection Initiation: The user’s device requests internet access when attempting to connect to the network.
  2. DHCP and CAPPORT State Interaction:
    • The device communicates with the DHCP server to obtain an IP address.
    • Along with the IP, the DHCP server provides a URL to the CAPPORT State endpoint.
    • The device queries the endpoint to determine whether it needs redirection to a captive portal.
  3. Captive Portal Engagement: If required, the user is redirected to the portal, where they can complete actions such as accepting terms, entering login credentials, or providing other validation.
  4. Authentication and Access: Upon successful validation, the network grants the user internet access, and redirection ceases for the duration of the session.
  5. Browsing and Session Extension: Users can browse without interruption. CAPPORT also supports seamless session extensions, allowing users to extend their session without re-authentication.

 

This standardized process ensures a smooth connection and consistent user experience across networks and devices..

Advantages of CAPPORT

  • Standardized Connectivity: CAPPORT ensures uniform communication protocols, delivering consistent network behavior and enhancing the user experience.
  • Improved Browsing Experience: Avoids common HTTPS redirection issues, reducing errors and streamlining the login process.
  • Seamless Session Management: Enables session extensions without re-login, ensuring uninterrupted connectivity for users.

Challenges with CAPPORT

  • Implementation Complexity: Setting up CAPPORT requires a robust network infrastructure, which may challenge businesses lacking technical expertise.
  • Local DHCP Server Requirement: CAPPORT relies on a local DHCP server with an API, necessitating specific configurations and potential cost considerations.
  • Device Compatibility: As of 2023, CAPPORT support is not universal, limiting functionality on some devices.

By addressing these challenges, businesses can leverage CAPPORT to enhance connectivity, improve user experiences, and create opportunities for Wi-Fi monetization and marketing.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.
  • User friendly drag-and-drop builder
  • Social login options
  • Custom form builder
  • Built-in templates
  • Personalized merge codes
  • Supports custom HTML

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.
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Versatile Form Builder

  • Learn more about guests
  • Receive feedback and reviews
  • Know what new products to implement
  • Verify email addresses
  • Gain more insight on marketing opportunities

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

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Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.