How to Use Text Message Marketing

How to Use Text Message Marketing Correctly and What to Avoid

More and more businesses are seeing the benefits of how to use text message marketing, also known as SMS marketing, in their advertising plans. However, the rise of text campaigns has been commensurate with companies wondering how to do SMS marketing. Fortunately learning how to write SMS for marketing is more about knowing what the “Dos and Don’ts” rather than becoming embroiled in the minutiae.

Before getting into what businesses should and should not do with SMS marketing, it is important to know the uses and unique benefits. Text message marketing is utilized because it provides benefits such as:

  • Immediate communication with clients
  • A higher chance of being opened relative to other marketing
  • Higher rates of customer response
  • Affordability relative to other campaigns

When looking at how to do text marketing, one must remember that, despite the name, text message marketing can integrate pictures, links, specials, and more. The flexibility of SMS advertisements also lends itself to being implemented in a variety of business settings.

How to Do Text Marketing Right

Getting your text message marketing campaign on the right track is not as difficult as it may seem. These are some of the ways that you can get off on the right foot.

Keep It Short

The average SMS text message allows the business to send 160 characters. You should focus on sending messages that do not even brush up against that limit. Get to the point quickly!

Grab Your Customer’s Attention

Use capitalization, numbers, and buzz words to lock in customer attention. The phrase “SALE 25% OFF all t-shirts” is noticeable and exciting.

Perfect Your Timing

Do not send messages too often and do not send them at bad times. Try to aim for the late morning or middle of the day rather than too early, too late, or during transit hours. Focus on your customers’ needs.

Give Your Customers the Ability to Opt-Out

If you are fortunate enough to have customers sign up, give them a way out. When customers can opt-out, they feel more control over the situation; they are willing recipients instead of a captive audience.

Be Upfront about Pricing

Text marketing does not come with the benefit of emails that allows you to fill in all the disclaimers about combining coupons, standard rates, and more. Make sure you carefully develop your content to tell your customers what to expect about prices.

What You Should Avoid

There are some ways that you can sink the perfect text marketing scheme. Here are some things to avoid.

Avoid Extraneous Language

Texts are somewhat informal by nature. Do not overload your customers with fancy language that avoids the point.

Do not Forget the Call-to-Acton (CTA)

Your call-to-action is the most important part of your advertisement. Make sure to work on converting the sale, informing your customers, or meeting whatever goal you have.

Do not Send Out Blocks of Texts

Nothing will make customers click on the “opt-out” option faster than a messaging spree from a business. Send out a single message, focus on perfecting those 160 characters, and do not send out multiple messages in a day.

Putting an SMS marketing campaign together can be difficult. While understanding the dos and don’ts of this advertisement style can help, sometimes it is better to bring in the professionals.

Work with professionals to generate unique advertisements and outcomes for your restaurants. With our Marketing4WiFi platform, WiFi guests can provide their phone numbers in a simple and effective way while accessing the guest WiFi you give away for free. GoZone WiFi has to tools to not only grow your SMS list but to also help you create fast and efficient SMS campaigns.

Recent Posts

Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.