Data Analytics in Restaurants: GoZone WiFi Puts WiFi to Work for You

As most businesses know, WiFi is no longer an amenity— it is an expectation. No matter where people go, they want to look at information on their phones, and they do not want to burn through their personal data plans. GoZone WiFi is offering restaurants, bars, and cafes an opportunity to provide WiFi and get valuable data analytics in return without compromising the business’ security.

GoZone WiFi Invites Customers to Stay

A customer will wait ten minutes or fewer before trying to log into a bar, restaurant, or café WiFi system. Customers will invariably spend more time at a place that offers free WiFi, and they will also spend more money on those premises. The unfortunate downside is that running these systems costs money. However, using GoZone WiFi’s software shifts the cost-benefit ratio back in favor of the businesses that implement it.

In short, the cost of providing guest WiFi pales in comparison to the revenue and engagement a company generates from the actionable data gathered by implementing the newest tool in the marketing arsenal— WiFi marketing.

Setting a Gateway on Your WiFi Connection

GoZone WiFi’s Marketing4Wifi tool provides customers unfettered and speedy access to a business’ WiFi. All they must do is sign in through what is known as a captive portal. Customers gain access to the venue’s free WiFi once they choose to enter the portal by logging in with:

  • Email
  • Social media
  • SMS
  • Custom survey

Not only does this login procedure protect your network from outsider incursions by limiting access to passwords, but it is the key to providing the company with information about the customers’ behavior on the network.

Gaining and Leveraging Actionable Data with GoZone WiFi

When customers use a bar’s WiFi through this system, that business will gain access to valuable data such as:

  • Identifying new and returning guests
  • The number of times a customer has accessed your network
  • Devices used to access the network
  • Most frequent WiFi Guests
  • Demographic data
  • And more

This information provides businesses with many incredible benefits and insights into their customer base. Combined with a contact management add on provided by GoZone WiFi, the bar can instantly develop profiles on customers to start effectively leveraging data analytics to its benefit.

The insights gleaned from the data can also be utilized in some of the following ways:

  • Implementing a rewards system for those who use the WiFi
    • Frequent logins could lead to coupons, extending the customer’s stay, and increasing the amount of money they spend.
  • Increasing engagement on social media websites
    • Social media engagement leads to new customers finding the business
  • Targeting marketing campaigns
    • Reaching out to specific demographics, such as age or sports fans, can result in increased foot traffic during prime times
  • Using the custom survey tool to collect more direct customer reviews and input
  • Developing a massive list of emails for marketing campaigns

Implementing GoZone WiFi’s system in any bar, restaurant, or café can help a business increase customer loyalty, offer their customers a great WiFi experience, and position itself to more effectively market to their chosen demographics. Adding this system is a simple, proven way to give businesses a higher ROI on WiFi, ensuring a mutually beneficial interaction between them and their clients.

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.