WiFi Proximity Marketing: Optimizing Guest Engagement

Proximity marketing is an increasingly popular means of engaging with customers in a business space. By utilizing geofences powered by guest WiFi, businesses can trigger an interaction with customers within (and around) the confines of their buildings by sending information to their mobile devices. Typically, customers opt into this form of marketing when they log into the WiFi network provided from your venue. Several possibilities for marketing exist with this setup, and GoZone WiFi can help you establish three major outcomes.

Using WiFi Proximity Marketing for SMS Marketing Campaigns

When you want to engage your customers and promote your business as they’re in your building, the most direct way is through proximity SMS marketing. Using this sort of marketing, customers will hit the trigger point in the building while accessing your WiFi. Once triggered, you will have the chance to send custom offers and pertinent information to your clients.

Many companies give their customers discounts or sales to ensure they make a purchase while they’re in the store, restaurant, hotel, transport hub, or other location. Other forms of marketing campaigns seek to raise awareness about available amenities, pursue enrollment in loyalty programs, and present surveys to gather valuable data on provided services. Each of these can be sent directly to the guests’ phones through SMS.

Proximity Marketing for Email Marketing Campaigns

While SMS via WiFi proximity marketing is a great method of providing quick services and gaining direct information, email marketing campaigns allow for a second chance at capturing your customers’ attention. Rather than focusing on immediate results, email marketing focuses on providing your customers with a reason to revisit your establishment in the future.

Common means of using proximity email marketing include:

  • Emailing customers as they leave an establishment to provide a survey
  • Sending email in a certain amount of time after leaving your establishment to offer a discount
  • Informing customers about new sales that are occurring soon
  • Sending information to customers that have not visited your establishment in a set period

Each of these uses for email is a beneficial means to increase customer loyalty, ensure they return to your establishment, and garner valuable feedback.

Presence Analytics and Proximity Marketing

Understanding your customers’ habits can be critical to customizing the marketing materials you send their way. Thus, presence analytics is a means of using the visitors’ device MAC address to identify the frequency with which they visit your location. This data is gathered anonymously, only considering the device’s presence when it enters the geofence of your guest WiFi. Presence analytics can determine:

  • Traffic density broken down in hours
  • Average visit duration broken down in minutes and hours
  • Track guest visits when they enter the geofence
  • Track guest departures when they leave the geofence

With this data at your fingertips, you can customize the marketing materials you send to your customers, giving you a much better chance at converting them on sales or getting them to take the desired action.

Proximity marketing has the potential to completely transform the way you consider customer outreach. This surgical approach to marketing will appeal to your customers, ensure more frequent positive outcomes, and comes with a high ROI. Consult GoZone WiFi to set up your establishment to increase your guest engagement and provide a better experience for everyone.

Interested in learning more? Download our eBook on how to Turn Up Revenue & Engagement with Guest Wi-Fi.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.