Incorporating WiFi Advertising Strategies into Your MSP Business

Every Managed Service Provider (MSP) knows the importance of offering additional products to their customers. These items can increase sales for the MSP and provide a serious ROI for their clients. MSPs that serves clients with large venues can help both their own business and their customers if they act as a WiFi marketing reseller. We will show you how to implement this strategy as an MSP and the benefits it brings to everyone.

Why WiFi Advertising for MSP is a Smart Move

Integrating WiFi advertising strategies as a part of your MSP is beneficial in several ways. Not only can WiFi services allow you to give your clients better options for helping their customers, but you will gain a leg up on the competition. An MSP business that offers WiFi advertising can:

  • Gain a consistent, ongoing service with their clients while you gain recurring billing for managing
  • Use the WiFi advertising to sell more services to their clients such as email management, IT services, and social media marketing
  • Customized branding will give your MSP more visibility
  • WiFi marketing tools can function alongside your existing toolkits
  • The success of the companies you serve as an MSP will boost your success

WiFi advertising for MSPs can be an incredible way to garner new business and expand your brand. Some clients are better positioned to make use of the full WiFi marketing reseller toolkit, too.

How MSPs Can Serve Their Customers with Large Venues

Any MSP with clients that operate large venues can benefit a great deal from providing WiFi marketing outcomes. When you give your customers the chance to provide one-touch connections to the networks, they will get far more internet traffic and customers willing to provide their information for your marketing purposes.

The information that the stadium owners gain from hosting their free WiFi can allow them to gain a better understanding of the people that come to their large venues. With that data, stadiums can learn:

  • Age
  • Gender
  • Interests
  • Number of visitors using their WiFi

With that data in hand, you can help craft services for your clients to help them design personalized marketing campaigns to increase sales and keep customers coming back.

Using WiFi marketing in conjunction with your MSP services will allow your clients to use customer insights to provide the best outcomes for their venue in terms of:

  • Creating a CRM database
  • Designing surveys to get data from customers
  • Determine the needs of the facility based on the users and respond accordingly

Working with customers with large venues can have a dramatic impact on your MSP’s ROI and can help you expand your brand.

Establishing a WiFi advertising strategy can be a major step for any MSP business. By helping your customers, you will be helping yourself. Getting started in this arena of business is relatively simple when your MSP aligns itself with the proper WiFi channel. It does not take long to learn how to offer your new services to companies and profit from the action.

Contact GoZone WiFi for more information.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.