smiling shop assistant using pos point of sale temrinal to put in order from notepad at restaurant register

Guest WiFi Turns Visitors into POS System Sales

Providing guest WiFi gives businesses a way to create a captive audience for marketing. By properly leveraging the full capabilities of a quality guest WiFi system, your business can funnel customers towards making purchases at an integrated POS system.

Ultimately, you’ll obtain customers, delight them with offers, finish an order, and follow up with clients in an effective, fluid way.

What is Guest Wi-Fi?

A guest WiFi system is a secondary access point on your network system to which guests can connect. In the context of business, guest WiFi is the wireless internet that your customers connect to rather than your company’s personal network.

This separate gateway can direct customers to specific pages, provide your business with valuable data, and allow you to schedule marketing campaigns. In short, properly utilized guest WiFi can be the difference between just another passerby and a customer.

What is Wi-Fi Marketing?

Guest WiFi systems are multi-faceted, providing a direct path for advertising to users while simultaneously gaining actionable information from them.

Signing into a guest WiFi system requires the user to provide data, such as:

  • Name
  • Email
  • Phone number
  • Date of birth

WiFi marketing uses that information to send clients general and customized offers while also creating a profile for that user.

So, what is WiFi marketing? It’s a system that both gives and takes information from a business to draw in customers, impress them and win them over, and then direct them to a company’s POS system to finish the sale and guarantee repeated transactions.

What are the Benefits of WiFi Marketing?

By viewing WiFi marketing as a system that draws in, delights, wins over, and encourages customers, it’s easy to see where the benefits of this type of marketing emerge.

From the moment customers sign into your guest WiFi, they will be subject to your advertising whims. For starters, WiFi marketing gives businesses a platform for advertising by turning the WiFi homepage into a digital billboard that advertises directly to them.

As your system continues to gain the personal data of the users, your business can generate profiles to aid in specific WiFi marketing campaigns. You’ll have the opportunity to integrate aspects from your POS system into this marketing campaign, too.

Your guest WiFi system could identify your customer’s habits and set a trigger for an offer to appear at the POS system. For example, if a repeat customer comes into the store and makes a purchase, your system could trigger an offer that provides them 20% off on their sale if they meet a certain condition.

Your business could use that to increase outright sales by requiring a higher purchase amount or it could make customers sign up for your email service to get that coupon, giving you more information to use in the future. Both of those measures, and the multitude of others available, give your business options to get more out of your interactions with customers.

Integrating marketing and guest WiFi systems can drive sales, provide customer insights, and facilitate better promotions for your entire business. GoZone WiFi’s powerful Marketing4WiFi provides companies like yours with a highly customizable, effective marketing portal.

Trying to get create an effective digital captive portal that results in better sales might seem daunting, but GoZone WiFi can help you establish the systems you need to get the results you want.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.