Young woman at cafe drinking coffee and using mobile phone. text marketing concept

SMS Marketing: A Guide to Text Message Marketing

Most of us know and use SMS, colloquially known as text messaging, and that it is still a prevalent form of transmitting short messages between people. New technologies and services have emerged to improve the idea, but SMS is an out-of-the-box standard that works on every mobile device.

For this reason, SMS has become a beneficial tool for companies trying to market their products and business to new and potential customers. Look at this essential guide to SMS marketing and see why it could be right for you.

What is SMS marketing, and how does it work?

In a nutshell, SMS marketing (a.k.a. text marketing) uses short, text-only messages to reach out to customers. Businesses can increase customer awareness by implementing text marketing, offering customers specific offers, and boosting sales.

SMS marketing works by collecting customers’ phone numbers and adding them to a more extensive database that shows where they are in the sales funnel. Some customers represent repeated sales and only need a reminder to make another purchase, but others need more attention and information before making a purchase.

A significant part of text marketing is that it lets you reach those people in a personal and accessible way— their phones.

Why is SMS marketing important?

Text marketing is a necessary form of promotion because smartphones are a straightforward, personal way to contact potential customers. Think about it: most people do not answer their phone when it rings, and they’ll only check their emails at specific intervals, but they will always look to see who texted them. Even for a few seconds, you have the undivided attention of your client with a simple text.

Is SMS part of digital marketing?

Yes, SMS marketing falls under the giant umbrella of digital marketing. This is a particular, customizable niche that requires special attention to the direction of the marketing campaign.

Is text marketing effective?

The efficacy of text marketing has been researched extensively, and the results are positive. Consider some of the critical factors that make this form of marketing so beneficial:

  • SMS advertisements are opened over 90% of the time
  • Clients can communicate directly to the business with questions by responding to the SMS
  • SMS ads are accessible to market to specific population subsets
  • SMS marketing is ‘timeable.’

These are just a few of the elements that make text marketing effective.

Components of an SMS marketing strategy

Text marketing is broadly categorized as:

  • Campaign-based: alerts about coupons and promotions
    • For existing and potential customers
  • Transaction-based: specific messages to individuals or a small group
    • For existing customers who have recently completed a purchase

What does a text marketing strategy look like? Some of the component pieces include:

  1. Opting into the message service
  2. Forming complementary channels with text and email marketing
  3. Tweaking the message to be short and impactful
  4. Timing the message

These elements of the SMS strategy make it easy to see what the overall format looks like.

How much does SMS marketing cost?

The cost of an SMS marketing campaign varies depending on many factors. One company could go for a primary marketing campaign, while another might seek a comprehensive, multi-faceted plan.

The costs for text marketing could be a few cents to send hundreds of messages and develop the marketing plan. To contextualize the expenses, remember that the prices are comparable to email marketing campaigns.

Using the right company to manage your SMS marketing is more important than looking at the bare costs. GoZone Wifi’s SMS marketing is powered by intelligent WiFi and provides their customers with personalized SMS messages, scheduled and triggered campaigns, digital SMS coupons, and wide-ranging customizability.

Contact GoZone WiFi today to see how SMS marketing can benefit you!

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


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  • Advertising

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

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WiFi payments and vouchers

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WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

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Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.