Email comcept. Contact us for feedback. Desktop with notepad, smartphone, glasses and email symbol. Top view

Smarter Email Contact Management Powered by Smart WiFi

When a potential customer walks into your business, you will either want to make a sale or put yourself into a position to convert one the next time around. The best way to make that a reality is by obtaining and leveraging information about those customers through proper email contact management.

Using GoZone WiFi’s smart contact management, you can gather more pertinent information, use it to inform your email marketing campaigns, and convert sales.

What is Email Contact Management?

Email contact management is a process by which a business obtains and manages information about their clients to develop a method for identifying and contacting specific subsets of their consumer population. That way, the business can influence the purchasing behaviors of its customers.

For example, a business that sells sports jerseys could gather information from their customers’ previous purchases and use that data to drum up new sales.

The business could send an email to every customer with a birthday in September and offer them 20% off purchases made on their site.

Targeting those specific customers can lead to an increase in sales and tangential purchases, like sports hats. The challenge is learning how to get actionable data in the first place.

What is Used for Contact Management?

A contact management system helps businesses collect pertinent customer data that may be used for sales, customer relations, and loyalty programs.

The system usually is something as simple as signing up for a loyalty program at a cash register.

The tricky part of contact management is figuring out how to get customers to provide you with as much actionable data as possible, such as:

  • Name
  • Age
  • Birthday
  • Email address
  • Home address
  • Subscription status
  • Gender
  • Mobile number

Depending on the sort of business you’re conducting, you may not have customers willing to part with that information so easily. At least, they won’t do it for nothing in return.

If you have a business venue that offers WiFi, then you can integrate Smart WiFi to make the contact management system simpler and more productive.

After all, customers that any significant time in a university hall, sports bar, grocery store, or dozens of other locations want free WiFi, and they’re willing to give you valuable data in return.

When they sign up to gain access to your WiFi system, customers will gladly provide information for their one-time profile establishment at your business. The right WiFi coupled with a contact management system can help streamline the collection and organization of information.

From there, you’ll have actionable information in your system.

Why Contact Management is Important for Email Marketing

As we’ve already said, a Smart WiFi system integrating a contact management system can be a powerful sales generation tool when coupled with email marketing. Good contact management can be leveraged to create customized, effective, sales-driving emails.

In the past, email marketing campaigns were too broad to gain customer interest and too time-consuming for their architects. The emails could either be mass-produced to reach all the members on the list, or the system manager had to painstakingly sort profiles.

Currently, GoZone WiFi provides its partners with tools that help businesses send emails to customers that have specific profile features while also making it easy to sift through the acquired information.

GoZone WiFi’s contact management helps users:

  • Build email lists
  • Create information-rich profiles
  • Easily sort contacts
  • Export data
  • See a customer’s level of engagement at-a-glance

When using smarter contact management resources, you’ll find that it’s easier to notify customers about promotions and focus on the specific needs of a small subset of customers. That can be all the difference between a missed sale and a converted sale.

Many businesses are well-versed in email marketing, but so few are aware of how to optimize their contact management to be more successful.

If you’re a business owner that feels they could be doing better at integrating contact management, email marketing, and WiFi system, then reach out to GoZone WiFi and get help from experts in the field.

Recent Posts

Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.