Holiday Shopping: How Analytics Can Improve Your Retail Space

Black Friday, the most important time of the year for all retail stores. The National Retail Federation reported that around 67 million people shopped in-person during this past Black Friday. It’s normal to think that the biggest and busiest time of the year has passed for your retail space, but it doesn’t have to end there. The holiday season is still in high-gear, and with it comes the opportunity to rev up your marketing strategies for holiday shoppers. Retail analytics is the newest tool to help your holiday marketing be the best year to date. Below are the top three ways that retail analytics can improve your marketing efforts in a way that keeps your retail space busy all month long.

Accurate Inventory

Retail analytics provides accurate and insightful data on customer purchases, usually through a platform that works in conjunction with your POS system. Knowing exactly what your customers are interested in is key to having your retail store stocked up on the necessary items. Proper inventory plays a crucial role in bringing in the best profit possible for your retail space. Having an excess in inventory can eat into profits by almost six figures depending on the type of product and its shelf life.

On the flip side, having a deficit in a high-demand item means lost profit due to customers being unable to purchase the product. If you’re tired of playing a guessing game when ordering your inventory, then retail analytics is the answer.

Smart Tip: Having trouble getting rid of a certain product? Promote it to customers during check out. You know that the customer is already in the purchasing mood, so promoting another item (at a great discount) during that purchase might be the key to finally moving that pesky product off the shelf.

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Improved Signage Placement

Now that Black Friday has passed, you should be as thorough as ever to ensure that shoppers are noticing your in-store signage. Research performed by OgilvyAction, a shopper-marketing agency, found that 29% of shoppers were influenced to purchase products from in-store advertising while 24% were influenced to purchase goods based on advertising outside of a retail space. So, that simple BOGO sign may not seem like it’s doing much, but in reality, it’s one of your best marketing assets.

Another useful tool from a capable retail analytics platform is the ability to monitor and report on the foot traffic of your shoppers. Knowing how the average customer navigates around your property is key to placing your signage in places where they’ll receive the most exposure.

Smart Tip: What you place on your signs is just as important to catch the eye of your customers. Make sure your signage’s promotion is clear and readable so that your guests will know right away what deals are in store for them.

Optimal Scheduling for Your Staff

An optimal retail analytics platform can not only tell you how customers move through your store, but also how many visitors you have and when your busiest days and times are. Why is this so important for retail? This sort of analytical power can greatly improve the quality of your staff scheduling. Knowing the average amount of guests allows you to have the right amount of workers scheduled during those moments of the workday.

With retail analytics, you don’t have to worry about being caught off guard with those holiday rushes that retail stores experience. Having the correct amount of workers can also improve better customer service; and when it comes to retail, customer service is essential to improving customer satisfaction.

Smart Tip: Knowing your busy and slow days also allows you to hone in on some specific and personalized marketing opportunities. Want to pick up business on a consistently slow day? Create a marketing campaign that offers a great deal to guests on that specific day to help pick up traffic. Not enough action in the morning for your store? Early bird specials are great for getting guests to visit your store bright and early.

Have you considered implementing retail analytics for your retail space? Do you currently offer WiFi to your shoppers? With GoZone’s Analytics4WiFi platform, you can begin to better understand how your guests navigate throughout your location and the flow of traffic your store experiences throughout the day, week, and months to come. Stop playing a guessing game with the operational aspect of your retail store and start honing in on key analytical data.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.