Hotel Marketing Strategy

Hotel Marketing Strategy: Boost Yours With Free Wifi Hotspots

Whether guests are choosing a hotel for business or pleasure, you can bet that they are going to need internet. Even on vacation, people want to know that they can connect with their loved ones, whether it be to send an email or to upload their latest vacation shots to Facebook, they want to be able to log on. And, for those who are combining business with pleasure, internet isn’t an option, it’s a necessity. Learn how to boost your hotel marketing strategy with free WiFi hotspots.

Peruse hotel reviews on sites like Yelp or Tripadvisor and right there along with food reviews, cleanliness and decor you will learn which hotels have fast, free internet. It isn’t uncommon for people to decide against a hotel solely based on internet availability. And, they don’t just want internet, they want free internet.

Hotel Marketing Strategy

Hotel marketing strategy gets boosted with free WiFi hotspots

If you are marketing a hotel, adding free wifi hotspot to the list of amenities is a decision that will drive bookings up.

Getting More From Your Hotspot

But what if your free wifi did more than just make your guests happy? What if it drove more sales and increased customer loyalty? With GoZone wifi you have a tool that allows you to capture the emails of your guests, which means you can stay in touch after they check out. You can also create ads to upsell extra services, such as massage therapy, drink specials and activities.

Guests will be happy to have free wifi in your hotel, and you’ll enjoy greater control of your internet and powerful marketing tools that grow your business and increase profits.

Other benefits to GoZone include limiting bandwidth and internet access, securing your network and gaining feedback from guests with surveys. Not only that, but you can also grow your social media presence, encouraging guests to “like” your Facebook page or follow you on Twitter. Increasing social media engagement doesn’t just increase customer loyalty, it also generates new leads.

GoZone is your solution to hotel wifi and boosting your marketing strategy all in one step. Contact GoZone today to learn more.

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.