How Do Your Customers Use Social Media? Data Can Answer That Question.

We’ve discussed how social media is a crucial tool to growing your B2C business, but you may be wondering where you need to be on social media and how to get the most out of it. An in-depth study performed by Pew Research Center shows that Facebook is king when it comes to social media use by all types of demographics. That’s a sign that Facebook is a good place to start for you social media use; but where do you go from there? What are the different age demographics of your social following? What type of content should you be posting? How do you figure out which social media platforms YOUR customers enjoy using? To answer these types of questions, we look to social data for the answers.

Social Data 101

Social data is the public information that social media users provide when they create and use social profiles. This data usually includes:

  • Personal info on a user’s public profile such as name, DOB, gender, etc.
  • Original and/or aggregated content that is publicly shared on a social users profile.
  • Online purchases, downloads or uploads that users make public on their social profiles
  • The type of social platforms that certain demographics are currently using

Social data is an important marketing tool for businesses because it gives them a way to find out the demographics, interests, and even pain points of their general audience.

Social Media

Reviewing the data on your current social followers is a great tool for improving your social postings. Most of the well-known social platforms (Facebook, Twitter, LinkedIn, etc.) provide an analytics or insights section for company profiles. These tools offer you social data based on the people that your posts are reaching.

By understanding demographics such as age, gender, location, and even interests from the people who are following you online, you can start crafting social posts that strongly resonate with your social audience.

Example: You learn from Twitter analytics that a top interest of your general audience is “Movies.” Do you like movies too? Great! Start adding famous movies quotes and references to your tweets. This gives you and your audience something to relate and bond over.

Smart Tip: Want even more insightful social data from your audience? Most social platforms provide an advertising component to their platforms that are packed full of public data from your audiences to take your social media strategies to the next level.

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Online Resources

If you’re in the beginning of your social media marketing journey, a good place to start is looking at research others have done using social data. Similar to Pew Research Center’s Fact Sheet on Social Media, there are plenty of reputable organizations that create online articles, ebooks and infographics. These resources can help you see what social media platforms certain demographics are using, how they are using them, and what they are looking for from businesses that are on social media.

Some of these studies are only available for purchase. But if you want to feel confident and comfortable using social media for your business, it’ll be money well spent.

Social WiFi

Do you offer free WiFi to your guests? Are you looking for a tool that will provide social data specifically based on the people that utilize your WiFi? Welcome to the world of Social WiFi.

Social WiFi is a tool that changes the way your guests log into WiFi. Instead of using an outdated method of providing your WiFi password to every guest, social WiFi provides guests the opportunity to access your WiFi network by using a social account during the sign-in process.

Download the Turn Up Revenue & Engagement with Guest WiFi Ebook

As guests access your WiFi, they’ll be encouraged to Like, Follow or Check in with your business depending on the type of social media sign-in option you offer.

The benefits of using Social WiFi for growing your social media are two-fold:
Gain social data from your WiFi guests on the social platform/s they prefer to use.
Encourage guests to follow your social accounts by offering free WiFi.

If you’re currently improving your social media game, GoZone WiFi wants to help. Our Marketing4WiFi is designed to help turn your basic WiFi into a social media machine. Encourage social engagement and gather key social data with our Smart WiFi technology.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.