Sales, Customer Service, and Marketing: The Trinity of Business Success

Successful businesses, no matter the industry, no matter the size, look to the trinity of  sales, customer service, and marketing as their core for success. This is just as true for a small business. Instead of focusing on just one point in this triangle of success,  aim to master all three and take your growth to the next level.

You can ensure that your Sales/Marketing/Service Trinity is engaged during every moment of a customer’s visit. Below are a few tips to help you implement the trinity into every area of your business.

How the Trinity Works Together

It’s important to understand how sales, service, and marketing work in unison to create a strong business model. Marketing gets people interested in your business and encourages them to visit. Sales builds on the buzz  marketing makes by encouraging people to complete their journey and make a purchase. Customer service keeps the ship sailing smoothly for the customer — answering questions, soothing anxieties and resolving issues. All of the positives that come from excellent customer service can improve sales and play a role in your marketing efforts.

Larger businesses typically have specific departments to focus on one piece of the trinity. For a small business, however, it’s not uncommon to have a small team acting  in all three capacities throughout the day. This is why it’s so important to implement the trinity into your entire workforce.

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Re-Training Your Staff

The best start to implementing the trinity into your small business is to elevate your current staff’s proficiency in all three points. In a small business, most workers are already serving these three functions. Now it’s time to increase their proficiency in each role.

For example, if you own a restaurant, your servers should be adept employing the entire trinity during each customer visit. She acts as a member of sales by promoting popular dishes and your specials. If something goes wrong with the order, she can be the customer service representative who listens, acknowledges, apologizes and corrects the situation. Finally, when the visit is complete, your server can act as a marketer by sharing upcoming promotions and any other information to encourage a customer to return.

Even if your business has certain positions that don’t offer a lot of customer engagement, it’s still important for every worker to be trained in sales, marketing, and service in case that moment were to arise.This sort of format isn’t just for restaurants. Retail stores, coffee shops, bars, etc. can use a similar style for their workers to act out every point of the Sales/Marketing/Service triangle

Training New Hires

Once your current staff is well-trained in working in all three roles, your next goal should be to train new hires to work in it. One of the best ways to set up a new hire for success is to make them feel a part of a team. By encouraging them to engage in all three roles, new hires can become part of the team quickly and  relate to the rest of your workforce.

Using the Trinity Online

It’s common for a small business to use the internet as a marketing tool, but it’s also useful for promoting sales and offering customer service. As online shopping continues to grow, more and more brick-and-mortar stores and offering an online shopping experience for their customers.

Businesses in the food industry are promoting online sales through the use of delivery services. Retail stores offer certain items for sale through an online shopping page on their website. No matter the type of small business you have, you’ll want to find a way to promote sales for your business online.

Customer service is also a growing trend online through the use of social media platforms and other online tools. Most customers today can expect to have their comments and concerns answered by messaging a business’s Facebook page or using a live chat feature on the company’s website. If you don’t have the manpower to provide live online customer service, chatbots are a great tool for answering general questions an average customer may have and guiding them toward a purchase.

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Using the Trinity with WiFi

If you offer WiFi to your guests, you can implement the trinity into your basic WiFi by utilizing a Smart WiFi platform. GoZone’s Marketing4WiFi platform makes marketing easier by creating a branded log-in experience for your WiFi guests.

Our Ads4WiFi platform generates a live landing page on guests’ devices that can hold multiple ads. These ads can promote specific products and encourage guests to make additional purchases at your business.

With our Analytics4WiFi platform, you can better understand the foot traffic and other behaviors of your guests to improve your business operations and provide top notch customer service.

If you’re ready to build a strong trinity of sales, marketing and service, , GoZone WiFi can help. Contact us today to see our platforms in action and let us show you how Smart WiFi helps to grow your small business.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.