How to Upgrade Your Hotel WiFi Marketing

The hotel industry was quick to adopt guest WiFi, with good reason. According to a Samsung Insights Report,guests will try to access free WiFi within seven minutes of entering your property. Transforming basic guest WiFi into a WiFi marketing platform was the next step. Now, it’s time to make sure you’re getting the full return on investment from your WiFi marketing solution.

Engaging with your WiFi guests is always a positive; but just how exactly you perform these interactions is what truly sets you apart from the crowd.

Create Optimal WiFi Speeds

One of the most common WiFi gripes from guests is a weak WiFi connection. If you know that the reason for your slow WiFi is due to improper router settings, look at adjusting your network settings from your Wifi marketing platform. A good WiFi marketing provider will have taken the time to pre-configure the software to work in conjunction with your hardware that you use for your internet service.

If your WiFi marketing provider has performed this configuration, you should be able to adjust the upload speeds, download speeds, and automated time-outs of your network right from your WiFi marketing platform. This sort of tool can save you time and the headache of having to adjust network settings through your internet provider.

Adequate WiFi speed is now expected by hotel guests. If your WiFi connection is not up to snuff with your competitor down the road, what’s to stop you from losing potential customers to the other guys? This is particularly true for business travelers, who rely on your WiFi to stay connected and deliver work while they are away.

Want to learn more about how to operate your guest WiFi network? Check out How to Take Control of Your Guest WiFi

Provide Specified Access Points

If your hotel provides multiple amenities throughout the location, but you only have one listed WiFi access point for the entire property, you’re missing out an important marketing opportunity. You want your guests to know about all of the other luxuries that they can partake in. What better way to bring awareness of these niceties than through individual WiFi access points? One of the first things a guest will do after arrival is to connect to your WiFi network. If you have your pool, bar, gym and other amenities listed with its own access ID to the WiFi, you can rest assured that a majority of your guests will learn about them.

Having multiple access points that are all configured to provide optimal WiFi connectivity is also great for encouraging guests to share their experience online. From poolside selfies to pictures of an expertly made craft cocktail at the bar, offering a seamless WiFi experience with a strong access point infrastructure across your amenities gives guests multiple reasons to enjoy their stay … and rebook with you again.

Download the Turn Up Revenue & Engagement with Guest WiFi eBook

Create Unique Marketing for Different Guests

Email and SMS marketing are important for generating extra revenue for your hotel, but how you craft your marketing campaigns is just as vital. You need to grab the attention of your recipients, more important, you need to keep it beyond the subject line.

Multiple access points throughout your location once again offer a valuable marketing opportunity. As guests visit and connect to the different WiFi access points of your property, you can include a specified marketing campaign that revolves around the specific area that a guest is visiting. Want to generate more guests to visit your bar? Create a coupon campaign offering a free/discounted drink that goes out to those who connect to your poolside access point. Who doesn’t enjoy a mixed cocktail while soaking in the sun?

Reward hotel gym users guest with an offer for a free protein bar they can redeem from the lobby/gift shop. Advertise discount rates for business travelers with a marketing campaign that goes out to those who regularly connect to the access point of your lobby/business area.

By engaging with your guests in a way that is based on how they interact with your hotel, you can better encourage first-time guests to become repeat customers.

Is your hotel WiFi Marketing the best that it could be? With GoZone’s Smart WiFi platform, you’ll know that your WiFi marketing efforts will be running at optimal levels. Adjust your WiFi speeds, set up multiple WiFi access points, and create personalized digital marketing campaigns all through our easy to use Smart WiFi dashboard.

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Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.