5 Smart Tips to Pump Up Sales for Your Fitness Center

Owning a fitness center is doubly rewarding — your business helps people live healthier, more active lives, and you get to earn a living doing it! But, how do you make sure that folks choose your gym when there are so many competitors in your area? To retain current members and bring in new clientele, you need a smart plan that helps you stand out from the crowd. Finish up that protein shake and get ready to flex your learning muscles — here are five smart ways to grow your fitness center.

Solidify Your Brand And Culture

Let people know what kind of fitness center you are with a strong, culture-focused branding message. The Gold’s Gym franchise heavily identifies with the ‘bodybuilding’ side of fitness. Planet Fitness made its mark by creating a culture where people are less concerned about bodybuilding and more focused on general fitness. Also, with the growing popularity of other types of fitness trends such as CrossFit, yoga, cycling, etc. there is plenty of choices of how you want to brand your company.

Stay true to who you are when branding. A false brand will fall apart under pressure, and cookie-cutter fitness centers that don’t have a strong culture are a dime-a-dozen. Be yourself, and customers who share your brand’s core values will feel more loyal.

Offer Deals And Promotions

According to International Health, one in six gym members will leave their health club and search for a cheaper alternative. If you find that you are losing potential memberships due to pricing, look at offering specials or promotions to help close the deal. Consider offering seasonal promotions that wave start-up fees and entice potential clients to sign up from the moment they visit.

Reward loyal members with free classes, time with a personal trainer or even discounted workout gear and supplements. Being fit can be pricey depending on how intense one gets with it. Offering deals to your clients and first-time visitors shows them that you consider the financial aspect of fitness and want to help spot them in that area.

Create A Fitness Blog Or Newsletter

Ever have someone offer you advice during your workout? Frustrating, isn’t it? There’s a time and place for sharing fitness tips with an individual and a blog or newsletter are the optimal outlets for it. By offering periodic news articles in your fitness industry, you provide personal advice to your clients in a non-intimidating manner, and also show off your expertise in the category. Being that reliable source of information for your client’s health goals will not only help keep them coming in the long run, but it can also help clients recommend your company to their friends and family.

Feel free to share specials and important company news in your newsletter, but don’t just talk about yourself. Write about what your audience needs to know — proper stretching technique, how to start exercising again after an injury, first-time in the gym tips — and curate articles related to a healthy living. There’s plenty of well-researched content on supplements, meditation, and healthy eating for you to choose from.

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Be Active On Social Media

If you are not consistently posting and engaging with your clients and potential clients on social media, you’re missing out on a big factor to help grow your business. You can’t just rely on word-of-mouth or local advertising to grow your clientele.

Social media is the perfect space to share and promote your fitness brand and culture to people who are looking to join a health club. Sites like Instagram are also popular for folks who enjoy posting photos and videos of their fitness journey. Encourage members to name drop your fitness center in their social media posts so others can see where their amazing fitness transformations take place.

Want to increase social engagement? Start a fitness challenge at your gym with a custom hashtag. As your members run farther, lift more, stretch deeper and shed fat, they can share pictures on Instagram, tag your center and include the custom hashtag. Now you’re building an online community of fitness lovers at your gym! At the end of the challenge, reward those who met their goals and encourage the rest to keep going.

Offer Free WiFi

Almost everyone today uses their smartphone as part of their workout. They track personal health data, provide workout playlists, and catch those perfect post-workout selfies. ll that smartphone use can come with a lot of data use, too. Show your first-time guests and members that you understand the frustration of having to use up mobile data and start offering them free WiFi. With free WiFi, your clients will have one less thing to worry about and they will now be able to fully enjoy their workout experience each and every time.

Are your ready to take your fitness center to the next level? With GoZone WiFi’s Smart WiFi platform, you can solidify your brand, offer deal and promotions, send out period news and tips pieces, and engage with your members through social media and do it all through your guest WiFi.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access


  • Insights


  • Automation


  • Contacts


  • Presence


  • Advertising

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.