proximity advertising

How Proximity Advertising Works to Boost Visibility and Sales

We live in a world where everyone seems to search for WiFi connections. If you offer free WiFi, then people are going to stumble upon your business. By taking advantage of proximity advertising, you place your brand right in front of people.

How it Works

Rather than simply allowing people to log into your WiFi, you force a log-in screen to pop up prior to giving them access. This screen is branded with your company’s information. It could be a simple welcome page, include sales, promotions, and anything else you want to share. It’s also possible to collect some information from them, thus building your subscriber list for newsletters.

The advertising works based upon proximity. As long as anyone’s close enough to find your WiFi on their list, they will have the opportunity to connect and then learn about your company. This means that they don’t necessarily have to enter your business – they could be next door or across the street, depending on how powerful your WiFi signal is. Your goal is to then entice them into your location.

The Benefits of Proximity Advertising

You need to promote your business all the time. By showing people details about your business when they connect to your WiFi, you build up your reputation. It’s all part of your branding – and you get more subscribers at the same time. This gives you a way of telling more people about you and being able to connect with them again and again.

Learn more about how GoZone WiFi works by contacting us today.

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.