restaurant marketing

Smart Restaurant Marketing with Smart Social WiFi

Over the past several years, the traditional 9-to-5 work day routine spent in a cubicle has loosened up, making work hours and locations more fluid than ever before. With many freelancers, telecommuters, and independent workers preferring to work away from traditional offices (including home offices), it makes sense that you’ll see more businesses, especially coffee shops and cafes, encouraging visitors to take advantage of their free WiFi. Now, even more bars and casual restaurants, where people want to eat, socialize, and have fun after work, are also offering free WiFi to attract new customers.

Unfortunately, patrons are often warned when they sign in that the network’s not secure, and that they shouldn’t transmit sensitive information or visit websites where they risk exposing their personal information. Smart WiFi can eliminate this concern and turn them into repeat customers. Also, it lets you communicate with your current customers while attracting new ones. They simply log in–no password required–to submit their contact info for contests, discounts, and other offers. You can incorporate session limits to avoid “parking” at tables, which ultimately helps your bottom line.

This is smart restaurant marketing, and nothing could be easier.

Here’s the four-step process:

1) Visitors go to your“smart” WiFi, page, where there’s no need to provide a password. The process is more secure and separate from your POS information.

2) They are prompted to log in, and the screen contains your business logo. You can customize the message to promote your brand.

3) Your guest enters their email address, or social media login, where they’re encouraged to “like” you on Facebook. They can also register for any loyalty programs that you offer.

4) You have access to all saved guest profiles, for sending newsletters, coupons, special offers, and surveys. You can even sync email lists to MailChimp or Constant Contact and utilize automatic emails, saving you time.

Your dashboard gives you insight into factors such as customer demographics, frequency and length of their visits, and your ads’ performance.

With Smart WiFi, you’ll be ahead of the curve. According to this recent article, many businesses lag behind by not offering WiFi at all, never mind Smart WiFi.

If you want to take your restaurant business to the next level, contact us today for more information about GoZone Social WiFi.

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You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.