wifi analytics

How WiFi Analytics Changes the Way You Approach and Nurture Customers

If you’re a regular reader of our blog, you already know WiFi analytics can improve the operational side of a brick-and-mortar business. If this is your first time here, check out this link to see what we’re talking about. WiFi analytics can also improve the way you engage with your guests.  Improving the ways you approach and nurture both potential and current customers are two basics rules to growing any business. WiFi analytics has the tools to show you how to improve in those areas.

WiFi Analytics – A Brief Review

WiFi analytics is a platform that provides customer insights through the WiFi service provided to your guests. These insights include specifics such as

  • traffic patterns
  • dwell times
  • and new vs. repeat guests.

All of this sounds fancy, but to realize the true value in these insights, we need to see the data in action regarding customer engagement. Knowing how to use analytic data to bring in new customers and create loyal ones is how you’ll get the most out of WiFi analytics.

Learn More About WiFi Analytics

Traffic Patterns

WiFi analytics works by tracking the MAC address of a guest device (Smart Phone, Laptop, Tablet, etc.). As a guest navigates around your property, the platform gains insights on the foot traffic of your business. A platform with heat-mapping technology will even show you a visual layout of your store and where your guests are more likely to travel. Sounds pretty high tech, right?

But how do you use the data to improve your customer engagement? Here’s how.

Knowing where your guests are most likely to travel in your store is a great way to improve in-store signage placement. Oh, and if you don’t use store signage, you’ll want to start. For retail spaces, if you realize a high-traffic spot in your store doesn’t have physical advertising for a deal or special offer, you can move your signage to that spot where more eyes will see it.

A car dealership that understands its foot traffic can begin placing their best selling cars in spots where guests are most likely to navigate through. Or on the flip side, they can move cars that aren’t getting a lot of exposure into spots where more eyes will now be seeing them.

Dwell Times

Now you know  how long your average guest is staying at your location —  awesome! Next step: How can this data be used in terms of customer engagement? If you’re a retail space or shopping center and your guests are only visiting for a few minutes, you have a problem. The longer a guest spends at a location, the more likely they are to make a purchase. If your dwell times aren’t where they need to be, it’s time to make some changes. To increase dwell times, utilize strategies that are similar to those used .

  • Start getting more personal in your marketing efforts.
  • Let your guests know that you appreciate their patronage, even if they didn’t make a purchase their last visit.
  • Offer  incentives and promotions that not only bring people back to your store but keep them there longer. Coupons, loyalty programs and in-store promotions are useful tools for increasing your dwell times.

You can even use your guest WiFi as marketing platform to pair with your WiFi analytics platform.

Learn More About WiFi Marketing

New Vs. Returning Guests

WiFi analytics can tell you what amount of guests are new versus returning based on its device tracking capabilities. Why is this important? Because repeat customers, on average, spend more than first-time customers. Obviously, you can’t create a repeat customer without them first being a new customer. However, if the analytic data shows the majority of your guests are first-timers, you’ll want to change the way you both approach and nurture your customers.

For your first-time guests, you’ll want to create marketing efforts that encourage them to become come back. Proximity marketing is a modern marketing tactic that allows you to run advertising/marketing campaigns that are sent to specific groups that visit your location. A ‘thanks for visiting’ email that promotes your loyalty program (provided you have one) is a good start to encouraging a first-time shopper into becoming a repeat guest.

On the flip side, if the majority of your guests are repeat customers, it’s important that you are consistently nurturing and rewarding their patronage. A high-end WiFi marketing platform enables you to  send marketing emails based on trigger rules. As loyal customers continue to shop at your business and connect to your WiFi, you can reward them with marketing campaigns packed full with offers and coupons.

Download the Turn Up Revenue & Engagement with Guest WiFi ebook

Ready to improve the way you approach and nourish your customer relations? With GoZone’s Analytics4WiFi platform, you can start acquiring key analytical data to better engage with your guests. Learn about traffic patterns, dwell times and new vs. return guests all under GoZone’s Smart WiFi Solution. 

Schedule a Demo Contact Us Today

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.