Top Captive Portal Features You Need for Your Guest WiFi

So, you’ve made the decision to utilize a captive portal platform to run alongside your guest WiFi – congratulations! Captive portals are solidifying themselves as one of the smart and simple ways to engage with guests and promote your brand all through the WiFi you offer.

But did you know that a captive portal has the potential to perform even more features besides a branded login page that gathers insights to reach back out to guests? Here are five features you’ll want to add to your captive portal and optimize your customer engagement.

The Benefits of Offering Guest WiFi

Survey and Form Builder

Have you ever wanted to ask your customers a specific question – maybe find out how they heard about your business or their favorite menu item – without being intrusive? A survey/form builder feature gives you the ability to gather unique insights from your guests right through your captive portal page.

Using a survey or form can help collect just about any type of information – such as postal codes, qualifying questions, or level of interest in a new product or menu item – from WiFi guests. Insights from surveys and forms are great when it comes to building a unique mailing list or making improvements to business operations. A smart captive portal platform provides you the survey customization similar to that of Survey Monkey or other popular survey platforms

Smart Tip: Make sure to include a consent fill-in option in your forms and surveys when asking to email specific content over to WiFi guests. A consent agreement informs you to who is agreeing to receive your content and who is not willing to that time.

Guest Flows

One of the best benefits of using a captive portal tool is turning your WiFi access into a digital billboard. Logos, marketing banners and promotional content can all be displayed right in front of the eyes of your WiFi guests. The trick to making the most of this feature is to not clutter up your captive portal page to where your guests feel overwhelmed with content.

Guest Flow showcases branded content in an easy-to-navigate format for WiFi guests, rather than attempting to clutter a single splash page with multiple competing messages. Using Guest Flow, you can enhance the WiFi login experience for guests by displaying branded content including interactive graphics, text, video, and even surveys and forms.

Smart Tip: Best of use of practice when utilizing a guest flow feature is to keep the number of pages on the low end rather than a high-end number so WiFi users won’t feel like the flow is a hindrance to access your WiFi. We recommend a two-page flow as the optimal number of captive portal pages to use, and no more than three.

Payments & Vouchers

Do you want to offer upgrades to premium levels of guest WiFi speeds for your guests? Looking for a more direct ROI from the high-speed WiFi you already offer? By backing your captive portal with either a payments or voucher tool, you can offer guests different speeds and timed sessions of your WiFi network.

With payments, guests can access faster versions of your WiFi by paying for the different options you set in place.

Using a payment feature if perfect for venues where fast WiFi speeds and lengthy time sessions play an important part in a guest’s experience. Providing different cost structures can help you over the cost of what’s needed to create a WiFi network for multiple users who can take up a large amount of bandwidth

Vouchers works by creating an option where guests access the different WiFi speeds and timed sessions you offer by inputting a 6-digit code into the captive portal.

Vouchers codes are generated from the captive portal platform you are using and should be able to be expected as an Excel Spreadsheet. From there, you’ll want to get creative on how you offer these codes to guests to access faster versions of your WiFi. You can offer a code after an in-store product purchase. Hand them out to customers who are enrolled in your loyalty program. No matter your format, vouchers are a great way to tie customer engagement with accessing your guest WiFi.

WiFi Scheduler

A scheduler tool helps brick-and-mortar stores take complete control of their WiFi network and when it’s offered to guests. With a WiFi scheduler, you decide what specific days and time your WiFi network is available for access.

A WiFi scheduler is the perfect tool for venues that prefer to keep their guest WiFi open only during hours of operations or need to keep the WiFi unavailable for specific day or time.

Access Code

Brick-and-mortar stores that desire to use a captive portal platform but still prefer to keep their WiFi network password-protected get the best of both worlds with an access code feature.

Using an access code is a perfect tool if you prefer to allow WiFi access to those who directly patronize your business. EXAMPLE: Once a customer makes a purchase, simply share the code and provide them powerful WiFi access. You can also have the code posted somewhere in your venue so you know that guests are entering your establishment to gain WiFi access.

Interested in adding of these smart features to your captive portal-powered WiFi network? Here at GoZone WiFi our Marketing4WiFi platform comes with fully equipped with all of the features listed above so your captive portal is fully decked out to run at the most optimized level possible. If you’d like to learn more, reach out today or even schedule a demo with us so you can see why we put the ‘Smart’ in Smart WiFi

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.