Satisfying Marketing Needs Through Smart WiFi

Marketing – it’s what breathes life into your business through brand promotion and audience engagement. Every business, no matter the size, no matter the industry, should have a list of marketing efforts to help sustain that vital branding and engagement. If you operate or own a business, there’s a strong possibility you haven’t gotten to check off every box in your marketing-effort list. There are multiple reasons why a business may put off certain marketing efforts, but sometimes all it takes is an outside source to help you reach your marketing goals. If you run a brick-and-mortar type business that offers free WiFi to guests, there’s a solution to help you take care of those neglected marketing efforts – WiFi marketing.

The Benefits of Offering Guest WiFi

Brand Promotion

You want your guests to engage with your brand at every possible turn. A smart WiFi marketing platform will create a branded experience for your guest when accessing your WiFi network and create a new stream of brand promotion your venue has been missing.

This branded login page can be used for even more than brand exposure. Promotional banners, personalized greetings, and product advertising can all be shared to your guests. The best part is you know guests will see your marketing materials because they will be shown on the devices used to access your WiFi.

Smart Tip: Use WiFi marketing as a tool to reach out to customers of surrounding businesses. Remember – WiFi doesn’t have walls! Take advantage of your neighbor’s captive audience by broadcasting promotional messages over your branded WiFi network, actively inviting local shoppers to pay you a visit.

Social Engagement

Social media is another great tool for keeping guests updated and engaged with your business in the digital space. The trick is increasing your social following so there are more eyes to view your content. Algorithms on organic reach for social posts can be difficult to predict. Smart WiFi marketing uses a captive portal feature to promote your social media pages to guests and increase social following.

Basic WiFi will require you to provide a password to guests for them to access your WiFi. Venues that offer WiFi with a captive portal tool create a new marketing opportunity for themselves. Innovative captive portal platforms provide the ability to encourage guests to like and follow a brand’s social media accounts.

As for your guests, liking and following your business through your WiFi is a great way to see your future posts on their social news feeds. Many brick-and-mortar venues utilize a Facebook page to share important information such as new products or services, hours of operations, events, and more.

Learn how American Social Increased Their Social Following Through WiFi Marketing

Email WiFi Marketing

If your email marketing efforts are in need of a boost or even need to be created from scratch, WiFi marketing has you covered. What makes email marketing through your WiFi so unique is that you are reaching out to people who have interacted with your business through the guest WiFi.

WiFi email marketing gives you the tools to engage with guests with specific email campaigns that cater to the specific actions performed by those guests. First time WiFi users can be greeted with a ‘welcome’ email that is full of helpful info and promotions regarding your business. Guests you make multiple WiFi connections in a given time frame can be sent an email that rewards them for their loyalty with a coupon or some type of deal. Have a guest who hasn’t connected to the WiFi in awhile? Hit them up with an email with content that encourages them to return back and promote customer loyalty

Do you currently offer guest WiFi? Are your marketing efforts in need of new life? With GoZone’s Marketing4WiFi platform, You get all the WiFi marketing benefits of brand promotion, social engagement, email marketing, and more! Our WiFi marketing platform helps you build upon your existing marketing efforts or even start new marketing strategies right from scratch. Reach out today to learn more about Marketing4WiFi and how we help you unlock the power of Smart WiFi

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.