guest wifi

3 Reasons Every Brick-And-Mortar Venue Needs Guest WiFi in 2019

Congratulations to all of the brick-and-mortar businesses on a successful 2018. Retail sales were up 4.3% last year compared to 2017. Even though that statistic doesn’t tell the whole story of shopping trends, last year showed us that physical stores continue to be an important resource for the average consumer. Now we are into the new year, and with it comes new opportunities for brick-and-mortar stores to improve their business strategies from last year. At the top of that list: Make sure you offer guest WiFi and get the most ROI from it.

Consumers Expect Guest WiFi

When it comes to grabbing a bite at a restaurant or finding a new clothing outlet, more and more shoppers look for guest WiFi as part of their consumer choices.84% of restaurant patrons consider free WiFi as an influencer when choosing an eatery while 96% of retail consumers prefer to shop and return to stores that offer guest WiFi.

Guest WiFi is popular because it’s a fantastic resource for shoppers to stay connected to the internet without worrying about using their mobile data. People also can lose their cell signal, especially in large concrete buildings, so knowing that there’s WiFi waiting for them to keep them connected is a reassuring bonus.

Download the ebook: Turn Up Revenue & Engagement with Guest WiFi

Offering guest WiFi isn’t just appealing to consumers. Many small business owners stand by guest WiFi as a great ROI as well as an additional tool to encourage customer loyalty. Tie these aspects in with the reasonable cost of bringing WiFi into your brick-and-mortar store and there’s really no reason not to have it.

Smart Tip: When setting up WiFi for the first time, ensuring your WiFi signal reaches every corner of your store is important so no guest loses connection. Learn the basics of WiFi setup and how to optimize your WiFi landscape.

Market Your Brand with Guest WiFi

WiFi marketing allows brick-and-mortar businesses to market and advertise their brand to guests that use free their WiFi.

Basic WiFi helps shoppers stay connected to the internet without worrying about using precious mobile data. WiFi marketing goes beyond the basics by providing a branded WiFi login page where businesses include marketing and advertising content to show off to their WiFi guests.

WiFi marketing allows guests to simply and securely access a WiFi network by signing in with contact information such as an email address or social media profile. This sign-in feature helps brick-and-mortar stores that want to build assets such as a CRM list or social media following. WiFi marketing even utilizes a URL redirect feature that takes WiFi guests to a specific webpage after signing in. By using all of these tools, you can market your store in ways you never thought was possible through simple guest WiFi.

Learn More About WiFi Marketing

Smart Tip: Get even more out of your WiFi marketing efforts by using other growing trends, such as proximity marketing and geofencing. These marketing tools work in conjunction with your WiFi signal to provide even more personalized and timely marketing content to your guests.

Guest WiFi Improves Your Customer Experience

You can use all of the marketing strategies out there to get people to visit your store, but if guests don’t enjoy the customer experience you offer in person, don’t expect them to return. WiFi is now being used as an analytics tool for retail spaces and other brick-and-mortar businesses to better understand how guests are interacting throughout the property.

WiFi analytics is great for learning analytics, such as how many guests are visiting your store at specific times, which areas of your store receive the most foot traffic, and also how long your guests visit. These insights are invaluable if you are looking to improve operational aspects of your store, such as store signage and other advertising pieces, product placement, and even create more efficient staffing schedules for your workers.

Having a near-perfect layout for your guests can be a determining factor between guests choosing your store and your competitors. With WiFi analytics, you have more insight into how your average guest behaves.

Learn More About How WiFi Analytics Can Help Your Business

Smart Tip: Double down on improving your customer experience by ensuring one thing is always running at peak performance: customer service. Customer service is a revenue changer for any business, no matter its shape or size. Use outlets like WiFi marketing or social media to encourage guests to leave reviews of your business and find out if there’s more you can do to improve customer service.

Ready to use guest WiFi for your brick-and-mortar store and get the most out of it? GoZone WiFi is here to help. Our Smart WiFi platform comes with all of the top-notch WiFi marketing, advertising, and analytic tools to make your WiFi one of the best-running utilities for your business.

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Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.