Best 2020 Marketing Strategies for Brick-and-Mortar Venues

We all know that solid marketing strategy is critical for business growth. No matter the industry, no matter the size of the business, getting creative with marketing strategies will set your business apart from the competition, draw in new potential customers and build loyalty with existing customers.

Last year, we learned that brick-and-mortar stores not only can coexist in the age of online shopping, but in fact, thrive. With a growing number of consumers who understand the importance of shopping in a physical space, brick-and-mortar venues should feel encouraged to invest in additional marketing strategies to keep their brand relevant.

The question to ask is, “what type of marketing should I be using for my brick-and-mortar venue?”. That is where a team of marketing professionals can help out. So scroll on down as we discuss the four smartest marketing strategies brick-and-mortar venues should be using in 2020.

Email Marketing

Please, don’t listen to the tinfoil-hat wearing folk who tout the end is nigh for email marketing. One look at the growing number of worldwide email users and there’s no doubt email marketing is hear to stay as an effective and powerful marketing strategy.

With all that said, it’s not enough to just start using a popular marketing tool and automatically find success in it. To see results in any marketing strategy, it’s crucial to be strategic on your execution. Utilize tools like a captive portal, Facebook Ad, or your own website as ways to encourage guests to sign up for your mailing list. It’s never a good idea to but email lists form third-party providers as it’s consider a less than professional practice and also puts your email sender score at risk.

It’s also important to be reviewing your email content periodically to see which campaigns are yielding your desired results. Consider A/B testing your email campaigns if you want to truly get better results from your email efforts.

Smart Tip: When designing emails, always consider responsive design. Research shows that mobile has long surpassed desktop readership.

Social Media Marketing

Social media marketing is important to brick-and-mortar venues because social media provides a variety ways for people to interact with your brand. Last year, there was a 28% increase compared to 2018 in the amount of consumers who used social media as a way to communicate with a business and ask for some type of customer service.

Keep in mind, as more use people use social media s a form of customer service, you’ll want to use your social platforms as a tool answer certain questions regarding your store. Here are some typical assets you may want to start providing through your social profiles:

  • Menu or product line
  • Phone number and email
  • Hours of operations
  • Address and location
  • Messenger popup for guests to ask other questions

Using social media as a tool for customer service may not seem like a typical marketing strategy, but it’s one your guests and potential customers will thank you for.

Smart Tip: When creating your general social media content, it always best to ensure you’re a content has a personalized touch whenever possible. If you’re wondering if your social postings are starting to sound like they’re coming off a conveyor belt, here are some tips to help your content sound more like the human you are.

Customer Reviews

Customer reviews are the heartbeat of consumer research related to brick-and-mortar venues. Since research shows that 85% of potential shoppers trust online reviews as their ‘yay’ or ‘nay’ for shopping at a certain store, it’s imperative to have online reviews that puts your business in a positive light. If you’re currently not collecting online reviews for your store, Facebook and Google reviews are a great place to start.

Smart Tip: When it come to handling negative reviews, best practice is to address them as quickly and as efficiently as possible. Since bad online reviews can actually diminish your local SEO ranking for your other online content. If there’s an opportunity for you to correct the situation with the customer and have them change their review, don’t hesitate to ask said customer on what can be done to change their tone towards your venue.

How WiFi Marketing Can Help

There are multiple reasons for a venue to offer basic WiFi to its guests. But pair that basic network with a powerful WiFi marketing platform, and now you have a revenue-generating to top off your marketing strategies for 2020.

WiFi marketing includes tools that power:

  • Guest engagement
  • Social media following
  • Email marketing
  • Customer reviews

All of these marketing strategies are powered by WiFi network that guests interact when they visit the venue. If you currently offer WiFi to your guests and are ready to improve upon your marketing strategies for the rest of 2020, GoZone WiFi’s team of Smart WiFi experts are here to help. Our Marketing4WiFi platform is built to play a part on whatever marketing strategy you’re needing to improve upon. Need a better way to collect emails from guests? Social media following needs a boost? Want to hear more from your shoppers in the form of reviews and surveys? Contact us today or schedule a demo, and we’ll be thrilled to show you how to unlock the power of Smart WiFi.

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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.