The 3 Ways WiFi Excels in K-12 Education

Digital learning is at the core of the modern classroom experience. In fact, 96% of teachers and administrators believe that digital learning has a positive impact on instructor effectiveness and student outcomes. Wireless internet connectivity – WiFi – has played a huge role in the boom of digital learning.  School WiFi  helps students stay on top of their school work and encourage learning outside of the classroom.

Three out of four schools today offer 100% WiFi coverage to meet the expectations of the modern student (yes, even fifth graders today expect high speed connectivity). But the benefits of school WiFi extend far beyond happier students. WiFi networks can offer massive value to school systems, from parental involvement and student identification to enhanced security.

Using School WiFi as Its Own Gatekeeper

Establishing and following network security protocols while students and faculty are using the network is a critical to a safe WiFi network. In addition to following protocol, schools can determine who is allowed to use the network – and how – by allowing school WiFi act as its own gatekeeper. This type of user segmentation is important to ensure network safety, protect bandwidth, and control student usage.

Smart WiFi technology builds on the basic captive portal tool and provides a host user identification possibilities at schools. Administrators can distinguish between unwanted WiFi users and verified users, thanks to WiFi enhancements such as email validation, or access codes, during the login process. Only users with the proper credentials (such as student-provided email or student ID) are able to gain access to a specific WiFi network.

Email validation provides access to those with only a real and working student or faculty email. This tool is perfect for facilities that want to limit WiFi access to only current students and staff rather than past students or faculty. Email validation protects the WiFi network by verifying emails to ensure they are actually running a live and legitimate email platform.

[Phone Graphic of Email Verification]

Schools can also offer limited WiFi access to visitors and parents using an access code. School facilities would create a general password for WiFi access. What makes a Smart WiFi access code different from a regular password-protected network is that each unique access code can provide a unique access level. Set upload and download speeds, limit time online, and more with unique access levels.  A Smart WiFi dashboard allows staff to effortlessly navigate to the Access Code section and revise the school’s password all in a matter of seconds. Regular revisions made to network’s password is good practice for a secure WiFi network.

Why You Should Never Give Your WiFi Password to Guests

Smart Tip: Use a Guest Plan feature to offer a WiFi network to public users, while still using some type of gatekeeper function. Vouchers require WiFi guests to provide a one-time code in order to use WiFi for specified amount of time, while payments allows users to access WiFi by purchasing a specific WiFi plan provided by the school. Payments are a great revenue-generating tool for conferences and non-school related events.

Using WiFi as a Digital Pep Rally

Just like students expect fast and secure WiFi, they also expect a seamless login process. K-12 schools to can use their student WiFi is to promote school spirit and engage with the student body. Going back to using WiFi as its own gatekeeper, as students and faculty log in using their email, the school can engage with WiFi users on a branded login page, through surveys, and automated emails.

WiFi marketing offers several avenues to engage with WiFi users. One of those features includes the ability to run email marketing campaigns from the same dashboard a school accesses their other Smart WiFi tools.

Email marketing is a powerful and effective way to engage and inform students and staff  with content revolving around school news, events, and rules and regulations. Get students excited for the next big sporting event with an email branded to said event with a CTA encouraging ticket purchases and/or RSVPs. Get students interested in school clubs and other extracurricular activities with an email campaigns that show off clubs and groups that are looking for new members at the each beginning of the semester.

Smart Tip: Take those same email marketing efforts and apply them to SMS marketing campaigns via Smart WiFi. If phone number verification is one of the ways a school facility wants to allow WiFi access, they can take those collected numbers and retarget that mobile audience through well-crafted SMS campaigns. Short codes can be added in to redirect students to specific pages on the school website.

Perhaps a school or college wants to know more about their students in order to engage with them more and make them feel more connected to the school. Using a Smart WiFi’s Form Builder feature, education facilities can use WiFi as a way to survey and poll their students. Schools can ask students what type of school events sound most intriguing to them, provide feedback on past events, cafeteria menus, and other areas of the school students would like to provide feedback on.

Establish a Safe Environment with WiFi Analytics

We’ve looked over how WiFi helps to create a safe and fun environment in the digital space, now let’s talk about how WiFi helps to create a safer and fun environment for students in the physical space. WiFi analytics takes an existing WiFi network and uses it to gather and aggregate data in a way where school campuses utilize that data to make improvements to the security layout of the school.

Bullying is still an unfortunate reality for a lot of grade schools. Part of that problem may have to do with schools simply not having the resources to place supervision throughout the school campus – especially in areas where bullying may take place. However, with over half of U.S. children now owning a smart phone, grade schools can use specific WiFi analytic features such as heatmapping and traffic alerts to allow school staff to monitor areas where bullying make take place.

Using a traffic alert feature works by sending an email and/or SMS alert to security personnel when a certain number of students are found roaming around specific areas at specific times. Imagine that when the WiFi network captures multiple cell phone devices in a a high-risk area outside the classroom, security can be sent an alert to monitor that area to ensure that no bullying is taking place or any other type of student activity that goes against proper conduct.

WiFi Makes Communities Smarter, Safer and More Accessible

Looking for a software platform to enhance your school’s WiFi performance?  With GoZone’s Smart WiFi suite, we can optimize WiFi networks whether be for securing the network, updating marketing efforts, or providing analytics to strengthen security in the physical space. Contact us today or schedule a demo and let us show you how we unlock the power of Smart for all types of schools and college campuses.




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Smart WiFi Suite Enterprise Feature Matrix

  • Enterprise-grade cloud infrastructure
    Scaleable platforms on the Amazon AWS cloud provides carrier-grade uptime.
  • Multi-Location Data Views
    An aggregated view of your data giving you visibility to all of your locations or drill-down to specific locations.
  • User Access Control
    Allows your administrator to control and limit access, features and data visibility among users.
  • Advanced Captive Portal Engine
    A complete toolset to design and build dynamic captive portals, guest flows and custom privacy controls. Includes our Touchless Menu features.
  • Guest Forms, Vouchers and Payments
    Collect guest data, surveys, on-line or offline payments and offer different access levels.
  • Customized login methods
    Choose how guests are able to access your network including social login, emails and SMS login, advertisements or a combination.
  • Data Export
    Full guest profile export to CSV allowing you to use collected data in third party systems.
  • Detailed Location Data Analytics
    Analyse detailed information about your locations like busy days, busy times and location comparisons.
  • Demographics and Device Information
    Make informed decisions based on detailed demographics and perform location comparisons.
  • Data Sync to other systems/API
    Save time populating other systems as guest profile data can be sent to external systems on timed intervals.
  • Triggered Campaigns
    Engage with your guests without the manual work by creating personalized email, SMS or Twitter campaigns.
  • Coupons and Loyalty
    Increase spend and promote repeat visits by creating incentives for guests or their friends to come back.
  • Import external data
    Bring in contact data from other systems to consolidate your marketing efforts into a single comprehensive platform.
  • Contact segmenting and lists
    Build contact groups to send personalized messages to your guests based on automatic segmentation and your own critera.
  • Scheduled Campaigns
    Communicate with your contacts to drive awareness through email, SMS or Twitter.
  • Traffic Counts and Statistics
    Monitor your venue and events with real-time and recorded traffic counts and patterning.
  • Heatmapping and Traffic Flows
    Visualize crowd density and how people flow in, out and through your venue to see where people congegrate.
  • Alerting and Reporting
    Create automated alerts to help control crowds or to monitor abnormal trends.
  • Intelligent Landing Page Builder
    Simple to create pages that support multiple campaign types and can easily be modified and re-purposed for other venues or events.
  • Campaign Management Tools
    Offer your advertisers options to suit their advertising needs such as A/B testing, ad weights, flexible scheduling and more.
  • Reporting and Attribution
    Analyse detailed information about the campaigns and creatives to get the best campaign targeting.

  • Access

  • Insights

  • Automation

  • Contacts

  • Presence

  • Advertising

You should receive a text shortly with a link to view a sample Guest Flow.

Take a look at the sample we just sent you, and feel free to reach out if you’d like to learn more.

Custom Splash Page Builder

A custom splash page helps give a captive portal the branded look it needs to stand out from the crowd and give guests the peace of mind they’re accessing the network associated with the venue they’re visiting.

WiFi Payments and Vouchers

Offer premium guest WiFi access and promote WiFi upgrades with comprehensive payment and voucher modules. Payments can be used to offer guests varying speeds of WiFi access, while vouchers are great for venues that want to utilize a captive portal that also requires a voucher code for WiFi access.
WiFi payments and vouchers

Guest Plans

Venues can now offer multiple levels of guest WiFi access with our Guest Plan feature. Guest Plans are defined by specific upload and download speeds and session time limits. Brick-and-mortar businesses can offer guest WiFi access and promote WiFi upgrades with our new payment and voucher modules.

Versatile Form Builder

Create and display custom guest surveys on any splash page of your guest flow. Collect feedback and gather additional data points to create smarter marketing.

Enhanced Guest Flow

Guest flow gives venues complete control over the guest WiFi experience. Guest flows help keep a visually pleasing captive portal experience by preventing clutter of multiple marketing assets. Keep it simple, or turn your WiFi into a digital billboard.
WiFi splash page with survey social login

Integrated Ad Spaces

Ad Space Integrations is a powerful feature for venues who want to promote products, deals and specials, online shopping, loyalty programs and other signups, or third-party advertisers all on a pre-authenticated Splash Page.

Increase impressions and clicks for advertising opportunities by showcasing AdSpaces before requiring a guest to connect to WiFi.

Have an app that needs more downloads? The URL redirect function will navigate guests to the app store specific to their device as soon as they click on the advertisement/call-to-action button.

No more will guests have to wait to connect to WiFi to reach interactive ads. Ad Space Integrations takes Ads4WiFi smart advertising tools and places it our smart marketing environment powered by Marketing4WiFi.

Hotspot Scheduler

Determine the specific days and times that WiFi is available to guests. Hotspot Scheduler offers smarter WiFi control by allowing venues to run their guest WiFi during business hours.